Dublin, Sept. 25, 2013 (GLOBE NEWSWIRE) -- Research and Markets
(http://www.researchandmarkets.com/research/j8rwwc/packaged_foods)
has announced the addition of the "Packaged
Foods Market in Saudi Arabia 2012-2016" report to their
offering.
The analysts forecast the Packaged Food market in Saudi Arabia to
grow at a CAGR of 8.95 percent over the period 2012-2016.
One of the key factors contributing to this market growth is the
rising population of the country. The Packaged Food market in Saudi
Arabia has also been witnessing the increasing proliferation of
media channels. However, Saudi Arabia's rising inflation rate could
pose a challenge to the growth of this market.
The key vendors dominating this space include Almarai Co. Ltd.,
Danone S.A., Mondelez International, Inc., and Nestlé S.A.
The other vendors mentioned in the report are Abdul Kadir Al
Muhaidib & Sons Group, Americana Group, Mars Inc., National
Food Industries Co. Ltd., National Agricultural Development Co.,
PepsiCo Inc., Saudi Dairy & Foodstuff Co. Ltd., IFFCO Group,
and Halwani Bros Co.
Commenting on the report, an analyst from the team said: The
population of educated and young people, including females, is
increasing in Saudi Arabia. These young educated consumers have
become more media savvy as being exposed to various media channels
such as televisions, the internet, and social media websites.
Exposure to correct information pertaining to products, packaged
food companies, and benefits of packaged food has influenced the
young generations to consume healthy packaged food. Many of the
packaged food companies are expanding their presence through
various media channels especially social media such as Facebook and
Twitter to reach consumers in Saudi Arabia. For instance, in August
2012, Kraft Foods launched an online campaign in GCC called Dream
Whip Desserts Stars, giving a chance to people for showcasing their
dessert making talent and win prizes. Thus, such efforts from
packaged
food companies to advertise their products through different
media channels is attracting consumers in Saudi Arabia and
positively influencing the growth of the Packaged Food market in
Saudi Arabia
According to the report, one of the major drivers in the market is
the increase in younger population in Saudi Arabia. Increasing
disposable incomes among the younger population and rise in living
standards has resulted in increasing demand for packaged food in
Saudi Arabia.
Companies Mentioned:
· Abdul Kadir Al Muhaidib & Sons Group
· Almarai Co. Ltd.
· Americana Group
· Danone S.A.
· Halwani Bros Co.
· IFFCO Group
· Mars Inc.
· Mondelez International
· National Agricultural Development Co.
· National Food Industries Co. Ltd.
· Nestlé S.A.
· PepsiCo Inc.
· Saudi Dairy
& Foodstuff Co. Ltd.
For more information visit http://www.researchandmarkets.com/research/j8rwwc/packaged_foods
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