ARTHUR ENGEL STEPS DOWN AS CEO OF BJÖRN BORG

After five years as President and CEO of Björn Borg, Arthur Engel has decided to
leave the company. The recruitment of a replacement will now begin, during which
time Arthur Engel will remain as CEO.
“It has been five stimulating and intense years during which I, along with my
fantastic colleagues, have worked to make Björn Borg an even stronger brand,”
says Arthur Engel, outgoing CEO of Björn Borg. “I am especially proud of our
efforts to build a competent organization and strong foundation of values within
Björn Borg as a platform for further development and growth. Now it is time for
me to move on at a point which I feel is right for me and at the stage the
company is in.”

“Arthur Engel has contributed with great determination and drive to
strengthening Björn Borg’s position as an international leader in fashion
underwear and guided the Group through a period of tough market conditions.
During this time the Group has expanded to include our own operations in England
and Finland, a broadened product range and growing e-commerce operations,” says
Fredrik Lövstedt, Chairman of the Board.


For further information, please contact:
Arthur Engel, CEO, mobile +46 701 813401, arthur.engel@bjornborg.com
Fredrik Lövstedt, Chairman of the Board, mobile +46 708 595480,
fredrik.lovstedt@bjornborg.com


Björn Borg is required to make this information public in accordance with the
Financial Instruments Trading Act or the Securities Market Act. The information
was released for publication on September 30, 2013 at 8:45 am (CET).


About Björn Borg
The Group owns the Björn Borg trademark and its core business is underwear. It
also offers sportswear and fragrances as well as footwear, luggage & bags and
eyewear through licensees. Björn Borg products are sold in around thirty
markets, of which Sweden and the Netherlands are the largest. The Björn Borg
Group has operations at every level from branding to consumer sales in its own
Björn Borg stores. Sales of Björn Borg products in 2012 amounted to about SEK
1.6 billion at the consumer level. Group net sales amounted to about SEK 551
million in 2012, with 139 employees. The Björn Borg share has been listed on
NASDAQ OMX Nordic in Stockholm since 2007.