TARPON SPRINGS, Fla., Oct. 2, 2013 (GLOBE NEWSWIRE) -- White Cloud Electronic Cigarettes is announcing its 5th anniversary and is celebrating the milestone with a gift to their customers.
As early innovators in the e-cigarette industry, the founders of White Cloud have been focused on creating and developing high-quality, cost-effective products in addition to building their customer base and brand. In an industry poised to break the $2 billion sales threshold, e-cigarette companies are clamoring for market share and long-term customers. To that end, this 5-year old boot-strapped company is leading the space with innovative marketing tactics and competitive pricing strategies that might leave many wondering how this company can afford it. "It's a very thin line between profit and loss, and at these prices we don't make any money, but unlike our competitors who squander tens of millions on advertising, we prefer to spend our marketing budget on the folks most important to us, our customers. From the very beginning, we were able to cultivate something more akin to a fan base than a customer list; in fact nearly all of our growth can be attributed to referral sales or "word of mouth", said Matthew Steingraber, co-founder of White Cloud Cigarettes.
It is said that a rising tide lifts all boats, and the product development team at White Cloud believes they share some of the credit in creating a product worthy of the American consumer. In the early days of the industry, electronic cigarettes were highly inconsistent and product quality was abysmal. "Variability was high and customer satisfaction was low; that's an inverse relationship that can't be sustained. In the beginning, we spent a lot of capital on warranty replacements and customer retention efforts, and we believe the Company continues to reap the benefits of those defining moments," said Steingraber.
There has been little oversight on this product segment to date, something that is likely to change in the near future. The FDA's Center for Tobacco Products recently announced that it plans to develop regulations on the marketing and manufacturing of electronic cigarettes. "Since we began as White Cloud in October 2008, we've had a laser focus on research and development, constantly refining our processes and along the way we've been figuring out how to run a business. We have developed a strategic approach to online marketing, advanced our quality control measures, and assembled a cutting-edge team of employees. We have exciting plans for the future – and we look forward to another successful year."
To thank their loyal customers for their continued support, White Cloud is offering an anniversary sale price of 99 cents each on their new trial-size, 50-puff Fling Mini electronic cigarettes.
In accordance with the number 5, the sale will apply to the first 500,000 Fling Minis sold.
About White Cloud Electronic Cigarettes
White Cloud Electronic Cigarettes, formed in 2008 and located in Tarpon Springs, FL, is a vertically integrated manufacturer and marketer of electronic cigarettes. The company is one of the first to produce a completely disposable electronic nicotine delivery product using lightweight food grade BPA-free thermoplastics. Its product line includes Fling Original, Fling Mini, Cirrus, ClearDraw, SmoothDraw, ShotGun Tips, ChargeBolt and Squid USB e cig charging systems. Offering over 18 flavors in up to 6 nicotine strengths, the company sells its products worldwide through its retail locations, online store, and third party retailers, wholesalers, and distributors.