Dublin, Oct. 3, 2013 (GLOBE NEWSWIRE) -- Research and Markets
(http://www.researchandmarkets.com/research/74jzvm/global_clothing)
has announced the addition of the
"Global Clothing B2C E-Commerce Report 2013" report to their
offering.
B2C E-Commerce sales of clothing are booming globally.
The recent "Global Clothing B2C E-Commerce Report 2013 by
Hamburg-based secondary market Research company yStats.com provides
information about online purchase of clothing. One of the findings
of the researchers of this report is that this is the number one
product purchased in B2C E-Commerce worldwide. The Internet has
become an important tool for browsing or researching clothing
products, whether the purchase is eventually made online or in a
store. According to the report, over one-third of Internet users
worldwide made or intended to make a purchase from this product
category in 2013. The report details the trends in sales globally,
by region, and country by country.
Online clothing and apparel shopping popular in Europe
Across Europe, clothing B2C E-Commerce is booming. In the EU, the
share of individuals purchasing clothes and sports goods online
increased in 2012, reaching over 20% of individuals. In Germany,
apparel is the largest B2C E-Commerce category, having grown by
just under a third in terms of sales and reaching several EUR
billions of sales. Among the leading players on the market, the
Otto Group plans to launch a new E-Commerce fashion project named
Collins in 2014, while Zalando more than doubled its B2C E-Commerce
clothing sales in 2012. Close to a half of the adult population
shops online for clothing. Asos and Debenhams were among the most
prominent online shops for fashion products in the UK in early
2013. In France, nearly a half of Internet users shopped for
clothing online in 2012, with La Redoute and 3 Suisses being the
most popular destinations for shopping.
The clothing and apparel sector is expanding in Eastern Europe as
well.
In Russia, B2C E-Commerce sales of clothing and shoes grew by over
+40% in 2012, and accounted for almost one fifth of total B2C
E-Commerce sales. Clothing, shoes and accessories became the most
popular online product category in 2012, with nearly half of online
shoppers making purchases. Online clothing retailers in Russia have
seen significant increase in revenues, some growing by up to 6
times, with Wildberries, Lamoda, Quelle and KupiVip as leading
online merchants. Several players, such as KupiVip and Lamoda,
attracted large investments from local venture capitalists and from
abroad. Clothing and shoes is the leading B2C E-Commerce category
in Poland, with a high double-digit percentage of online shoppers
making purchases. The number of online shops selling clothes in
Poland grows rapidly every year. In Estonia, Croatia, Macedonia and
Turkey and some other European countries, clothing was bought by a
high percentage of online shoppers, and was one of the most popular
online product categories in these countries.
Clothing sector making gains in the Americas
In the United States, apparel and accessories was second to
consumer electronics in terms of B2C E-Commerce sales. This
category is expected to grow by a double digit percentage figure in
2013, with the growth continuing, but slowing down throughout 2016.
Nevertheless clothing is expected to remain the fastest growing
product category in B2C E-Commerce. Players such as Abercrombie
& Fitch compete to increase their share of the booming US
E-Commerce market for clothing. In Latin America, clothing ranks
high in popularity for online shoppers in such countries as Peru,
Uruguay and Venezuela, but is outperformed by electronics. In
Brazil, apparel is the fourth most popular online product category,
purchased by around a third of online shoppers in 2012. In Mexico
this share is less than in Brazil, as apparel falls behind
computers, electronics, books and some other products and
services.
Varying levels of clothing sector popularity in Asian-Pacific
nations
Clothing is the most purchased product category in B2C
E-Commerce in Japan. The globally active apparel retailer Gap Inc
opened an online shop in Japan last fall, joining other national
and international players. In South Korea, clothing was the among
the highest selling categories in 2012, growing at a one-digit
percentage rate, which is slightly slower than the total B2C
E-Commerce market, signaling high maturity. In China, fashion and
accessories had the highest reach of online shoppers, amounting to
three quarters of female and a high double-digit share of male
online shoppers. E-Commerce sales of apparel increased by over a
half to several tens of EUR billion in 2012.
Although C2C remains the largest segment of the online market for
clothing in China, the market share of independent B2C platforms
grows, with large international players, such as Levi Strauss,
Inditex, Macy's and Asos launching or planning to launch local
online shops. In Australia, clothing was the second most purchased
product category in B2C E-Commerce after electronics in 2012 and is
expected to remain the fastest growing product category in the B2C
E-Commerce through the next five years.
Growing investment in online clothing outlets in the Middle East
and Africa
In the Middle East and Africa, local online fashion stores attract
large investments from established capitalists, indicating a
positive view of the market potential. The Middle Eastern online
vendor of clothing, Namshi, a Rocket Internet's project, raised
several USD millions of investment in May 2013, while a South
African online apparel store Zando received an even larger sum from
investors such as JP Morgan. Moreover, in South Africa, the
discount sector started to emerge on the online market for
clothing, with apparel discount online shopping clubs, such as
Runway[Sale], launched in 2012, growing rapidly.
Companies Mentioned
- Abercrombie& Fitch
- Asos
- GAP Inc.
- H&M
- KupiVIP
- Lamoda
- Muse&Co
- Namshi
- Otto Group
- Runway
- Wildberries
- Yoox Group
- Zalando
- Zando
For more information visit http://www.researchandmarkets.com/research/74jzvm/global_clothing
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