Vistaar to Host Executive Breakfast Featuring GE Energy Management During the Professional Pricing Society Fall 2013 Conference

PARSIPPANY, NJ--(Marketwired - Oct 9, 2013) -  Vistaar Technologies, Inc., a leading provider of price management solutions, today announced that the company will host an informational breakfast for attendees of the Professional Pricing Society's (PPS) 24th Annual Fall Pricing Workshops and Conference. In addition, the company's senior vice president of product management, Usha Iyer, will share her B2B pricing expertise during a conference breakout session at the event. Vistaar will also demonstrate its price management technology at booth 15 throughout the conference, which will be held Oct. 22-25, 2013, at the Loews Hotel in Atlanta.

On Wednesday, Oct. 23, Vistaar will host a breakfast open to all attendees, featuring a presentation from Chris Brown, growth and strategy leader, and Steven Goldstein, pricing leader, both with GE Energy Management, an $8B business unit of GE. The pair will discuss the organization's multi-year path to next-generation pricing, including key lessons learned and the value delivered along the journey through both pricing process improvement and software tools.

During the conference breakout sessions, Iyer will lead "Driving a Successful B2B Pricing Initiative: Coordinating People, Processes, and Systems." The presentation will focus on the importance of pricing excellence as a component of business strategy in enterprises striving for differentiation, competitive advantage, growth, profits and market share. Iyer will address the factors that make pricing initiatives vital to B2B organizations, yet so challenging, and will examine the key attributes of successful pricing initiatives.

Tim Andreae, vice president of marketing at Vistaar, said, "Businesses seeking to differentiate themselves from their competitors are turning to pricing strategies to help expand their market share and maximize profitability. As the pricing industry continues to grow and deliver new technology, the PPS Conference provides a valuable opportunity for pricing stakeholders to share and learn about the exciting new directions in which the industry is heading. Vistaar is pleased to support the Professional Pricing Society and work collaboratively with our customers and contemporaries to help the pricing industry continue to evolve."

Conference Highlights
Vistaar executives and technology specialists will be available throughout the conference to provide participants with additional information on its portfolio of pricing solutions.

• Wednesday, Oct. 23, at 8 a.m. - The Vistaar-hosted breakfast will feature a presentation from Chris Brown, growth and strategy leader, and Steven Goldstein, pricing leader, both with GE Energy Management. The pair will discuss the organization's multi-year path to next-generation pricing.
• Friday, Oct. 25, at 2:30 p.m. - Usha Iyer, Vistaar' senior vice president of product management, will lead "Driving a Successful B2B Pricing Initiative: Coordinating People, Processes, and Systems." The presentation will focus on the factors that make pricing initiatives vital to B2B organizations, yet so challenging, and will examine the key attributes of successful pricing initiatives.
• Thursday, Oct. 24, to Friday, Oct. 25 - Vistaar executives will be available at booth 15 to meet with customers and other conference participants and demonstrate its price management solutions.

For more information on the Professional Pricing Society's 24^th Annual Fall Pricing Workshops and Conference, visit the conference website.

About Vistaar Technologies, Inc.
Vistaar is a leading provider of price management solutions that enable companies to achieve pricing best practices through price analytics, price optimization, price list management and deal management. Our technology transforms pricing operations into a strategic advantage for some of the world's largest manufacturers, distributors and service providers. For these companies, Vistaar pricing solutions drive measurable price and margin improvements to deliver profitable growth and maximum shareholder value. Vistaar's operations include offices across North America, Europe and Asia. For more information, visit our website (www.vistaar.com) or contact us at +1-973-581-6300.