NEW YORK, NY--(Marketwired - Oct 11, 2013) - Big Machine Label Group Founder and CEO Scott Borchetta has been added to the list of headliners at the 4A's Annual Strategy Festival in Nashville, October 27 - 29. Fast Company Co Create Editor Teressa Iezzi will interview Borchetta live onstage in a fireside chat about strategy and content creation.
Borchetta, the man behind some of the biggest achievements in country music and one of Fast Company's "Most Creative People in Business," counts iconic acts such as, Taylor Swift, Tim McGraw, Reba McIntyre and Rascal Flatts as Big Machine roster artists.
"Adding Scott to our already strong lineup is a homerun," said 4A's President-CEO Nancy Hill. "Not only does Scott's country music cred make perfect sense since we're taking Strategy Fest to Nashville this year, but Scott is a marketing powerhouse who knows the value of strategy to the end creative product. His insights into marketing top artists and forging smart brand partnerships on their behalf will offer new ways of thinking for our audience of account planners and client-side marketers."
Other executives paving the way in strategic thinking will share insights on the current role of account planning in the overall marketing process and weigh in on new organizational approaches to leveraging all of the new strategic assets available.
The agenda will cover topics on strategy's role in creativity, the agency model, leadership, data and research, innovation and business. Highlights include:
- Strategy & Creativity
- Karina Wilsher, President, Anomaly
- Jen Small, Director of Global Brand Development, McDonald's
- Moderated by Mick McCabe, Chief Strategy Officer, Leo Burnett
- Strategy & Leadership
- Derek Robson, Managing Partner, Goodby Silverstein & Partners
- Rosemarie Ryan, Co Founder, co:
- Moderated by Jonah Bloom, Chief Strategy Officer, kbs+ Jeremy Stanley
- Strategy & Data
- Matt Nitzberg, EVP, Communications & Media, dunnhumbyUSA
- Strategy & Innovation
- Theo Forbath, Vice President, Innovation Strategy, Frog Design
- Strategy & Business: Plan Your Work, Then Plan to Change
- Laurie Tucker, SVP, Corporate Marketing, FedEx
In addition to interactive keynotes, workshops and panels, finalists from the 4A's Inspire! competition, which asked young account planners to share ideas via three-minute videos on how to demand more respect for the role of strategy to the creative process, will present their winning entries on Tuesday, Oct. 29 at 10:00 a.m.
The Festival will also announce the winners of the 2013 Jay Chiat Awards for Strategic Excellence, the first global advertising show to recognize strategic thinking, at a special ceremony on Monday, October 28 from 5:30 to 7:30 p.m.
For more information or to view the full agenda and speaker lineup, visit http://4asstrategyfestival.com/agenda/.
For press registration, visit https://4a.wufoo.com/forms/m7r9x3/.
Contact Information:
Contact
Kathleen Sampey
DiGennaro Communications
kathy@digennaro-usa.com
(212) 966-9525