Success for Pricer in Canada

Patrick Morin choses Pricer - Value of the project estimated to SEK 10M
The Do-It-Yourself retail chain Patrick Morin, in Montreal, Canada, has decided
to equip its 17 stores with Pricer systems. After a thorough investigation of
the various available alternatives the retail chain decided for Pricer. The
project is managed through the partner JRTech Solutions who is responsible for
the customer contacts and installations of the system. The total value of this
project is estimated to SEK 10M.

“Patrick Morin is the first retail chain in Canada to move towards a complete
integration of all its stores with electronic shelf label systems, which clearly
shows its vision and dynamism and will enable to adopt a price optimization
strategy”, says Fredrik Berglund, CEO of Pricer.

For further information, please contact:
Fredrik Berglund, CEO or Harald Bauer, CFO Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 14:30 hrs CET on
Friday, October 11th, 2013.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com

Website: www.pricer.com
Telephone: +46 8 505 582 00