OMAHA, Neb., Oct. 14, 2013 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions (ITS), a provider of data-driven services and solutions for sales and marketing across business-to-business, business-to-consumer and nonprofit, has announced the launch of iMarket360™. iMarket360 integrates multiple channels into one platform.
The new solution will offer an integrated, centralized direct mail, email, social media and mobile marketing services platform. This will give ITS customers the ability to analyze data and manage distributed marketing campaigns through a single platform. iMarket360 integrates ITS data and real-time API technology powered by Distribion's distributed marketing tool.
"Infogroup Targeting Solutions' iMarket360 offering is a great fit for industries such as insurance, financial services, healthcare, pharma, hospitality, technology and franchises," said Tom McSweeney, executive vice president of ITS Sales. "Our customers will be able to save time, money and resources while developing highly sophisticated marketing campaigns that will drive ROI and results."
With over 250 million business and consumer contacts, ITS high value data enables businesses to reach insights about customers to craft targeted messages and determine channel preferences. iMarket360 then allows businesses to use this data to execute campaigns through multiple channels and measure the effectiveness within a single platform. The solution also integrates with leading CRM providers such as Salesforce.com, Microsoft Dynamics and Pivotal CRM.
"We are extremely excited about partnering with Infogroup Targeting Solutions to deliver a high value data solution fused with our distributed marketing platform," said Tim Storer, CEO of Distribion. "The combination of Infogroup's high value data and Distribion's distributed multichannel marketing technology makes it possible for our clients to complete marketing campaigns without interacting with multiple technologies at once".
iMarket360 will be debuted at the DMA2013 conference taking place October 12-17, McCormick Place West, Chicago at booth #501.
About Infogroup Targeting Solutions
Infogroup Targeting Solutions helps companies increase sales and customer loyalty through analytically driven consumer and business data and database marketing solutions. With exclusive access to the Data Axle™, we build multichannel solutions using contextually relevant information on 235MM individuals and 25MM businesses. For more information, visit www.infogrouptargeting.com.
About Distribion
Distribion develops technology infrastructure that allows corporate and local marketers, field sales, and marketing partners to efficiently create, store, localize, manage, and measure marketing communications across various channels.