Global Yellow Pages (Print, Internet, Mobile) Strategic Business Report 2013-2018

Dublin, Oct. 17, 2013 (GLOBE NEWSWIRE) -- Research and Markets (http://www.researchandmarkets.com/research/vsqs66/yellow_pages) has announced the addition of the "Yellow Pages - Global Strategic Business Report" report to their offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2018.

This report analyzes the worldwide markets for Yellow Pages in US$ Million by the following Product Segments:

• Print Yellow Pages
• Internet Yellow Pages
• Mobile Yellow Pages.

The report profiles 134 companies including many key and niche players such as:

• Dex Media, Inc.
• Eniro AB
• Solocal Group
• Seat PG SpA Italy
• Sensis Pty Ltd.
• Trudon (Pty) Ltd.
• TRUVO
• Valley Yellow Pages
• Hibu plc
• hibu Inc.
• Yellow Pages Group
• YP
• ZipLocal

Key Topics Covered:

1. Introduction, Methodology & Product Definitions

• Study Reliability and Reporting Limitations
• Disclaimers
• Data Interpretation & Reporting Level
• Quantitative Techniques & Analytics
• Product Definitions and Scope of Study
• Print Yellow Pages
• Internet Yellow Pages (IYP)
• Internet Yellow Pages (IYP)

II. Executive Summary

1. INDUSTRY OVERVIEW

• Prelude
• Print YP Still Significant, But Losing Momentum
• Digital Expansion to Pep up Revenues
• Yellow Pages Market Shifts towards Digital Platform
• Impact of Recession in Retrospect

2. MARKET DYNAMICS

• Yellow Pages Find Favor for Local Searching
• Local SEOs: An Emerging Trend
• Advertising in Both Print and Internet Advantageous for Businesses
• Top 10 Categories in the Printed Yellow Pages (2010): Ranked on the Basis of Usage
• Top 10 Categories in Internet Yellow Pages (2010): Ranked on the Basis of Usage
• Location-based Advertising: A Preferred Advertising Solution
• Online Video: A Major Offering from Online Yellow Pages
• Amidst Tough Conditions YPs Turn to Innovation
• Yellow Pages Companies: Struggling to Survive
• YP Publishers Diversify to Stay Ahead
• Group Buying Offerings and Yellow Pages Market
• Why Yellow Pages Usage Will Continue in the Near Future?

3. SEGMENT REVIEW

• Print Yellow Pages Market under Pressure
• Search Engines Spelling Doom for Printed Directories?
• Dealing with Google's Dominant Presence
• Google Suppresses Referrals to YP Directories
• Companies Strategize to Curb Falling Fortunes of Printed Directories
• Publishers Look to Sustain Growth through Abridged Yellow Pages
• Directories in Metros: No Longer Viable?
• Directories with Specific Functions: Opportunities to Tap
• Printed Directories: Preferred Option for Specific Businesses
• Small or Large: Deciding on the Ad Size in Printed Directories
• Printed Directories Focus on Leads-Based Selling
• Brand Recognition Drives Customer Preference for IYPs
• Sustainability: A Key Concern for Print Yellow Pages Market
• Ban on Distribution of Print YP
• Small Businesses and Printed Yellow Pages
• High Relevance of Yellow Pages Ad Campaigns for Small Businesses
• Ad Spending in SMBs: Printed Directories Hold Ground
• Online Yellow Pages Revolutionizes Telephone Number Listings
• Internet Marketing Gaining Over Yellow Pages
• Can Internet Enables YP Companies to Fight Declines in Printed Directories Category?
• Brand Image Propels Internet Yellow Pages Searches
• Growing Mobile Phone Usage Drives Mobile Yellow Pages Market
• Rising Smartphones Usage: A Major Growth Driver
• Essentials to Succeed in Mobile Yellow Pages Market
• Mobile Local Services: The Future
• Mobile Yellow Pages Races Past Personal Computers
• Tablets Foray into Yellow Pages Market
• Mobile Search Apps on a Roll
• Apps Used to Find Local Business
• Mobile Local Search & Online Daily Deals: Opportunities for Small Businesses
• Cross Device Targeting: A Key Analytics Solution

4. YELLOW PAGES - AN OVERVIEW

• Yellow Pages: The Concept
• Historical Journey of Yellow Pages
• From Where Do Publisher's Source the Listings?
• ROI Generation in Yellow Pages Industry
• Print Yellow Pages
• Advantages of Print Yellow Pages Ads
• Disadvantages of Print Yellow Pages Ads
• Internet Yellow Pages (IYP)
• Types of Internet Yellow Pages Advertisements
• Sponsored Listings
• Banner Advertisements
• Email Links
• Advantages of Internet Yellow Pages
• Mobile Yellow Pages
• A Typical Mobile Yellow Pages Model
• Benefits of Online and Print Yellow Pages over Other Sources
• Permission-based Marketing
• Targeted Solutions
• Ideal for Movers
• Cost Effective Surrogates: A Threat
• Billboards
• Radio
• Cooperative Direct Mail
• Online Directories
• Frequency Programs
• Search Engine Optimization

5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS

• NTT DoCoMo Unveils Twitter Local Yellow Pages
• hibu Unveils New Online Store for SMBs to Establish Digital Presence
• Yellow Pages Group Introduces French-language Version of Mobile App ShopWise™
• Egypt Yellow Pages Launches Yellow Media
• Yellow Media Upgrades Dalili
• JT Global Unveils Online Yellow Pages
• Infomedia 18 Introduces Infomedia Yellow Pages 2012
• Coimbatore Edition
• Yellow Medya Releases Brand SoLoMo Engagement Platform
• Yellow Pages to Introduce New Hybrid Book
• Primedia Qatar and Qtel Launch New Qatar Yellow Pages Website
• Sulekha.com Unveils Online Yellow Pages in Ahmedabad
• AT & T to Roll Out Daily Deal Site
• Callezee Introduces Yellow Pages in Bangalore
• Turkey Yellow Pages Introduces Free Adaffix Mobile Application in Turkey
• PagesJaunes Introduces 123deal
• ImmersiFind Unveils New Local Search and Internet Directory Service
• Yellow Pages Group Unveils the Yellow Pages 360° Solution
• Etisalat to Unveil Etisalat Mobile Yellow Page Application
• Umniah Unveils Yellow Pages Service for Mobile Phones
• YPG Launches Digital Search Products for Mobile Phones
• Yellowbook Rolls Out Yellow Pages Application for Android™ Tablets
• AT&T Unveils Updated YP(SM) Yellow Pages App
• Yellow Magic Introduces YelloReader Formatting Technology
• Dialindia Unveils Local Classifieds Service
• Sensis Shrinks Size of Adelaide Yellow Pages Print Version
• Sensis Rolls Out SiteSmart™ for Australian SMEs
• Yellow Pages Introduces New App for iPad Platform
• Avantar Launches Yellow Pages App for iPad
• Grey Lines Unveils 'City Xplorer' Mobile Yellow Pages Software
• Egypt Yellow Pages Rolls Out New Search Application, Native to iPhone
• Yellow Pages Group Releases YellowPages.ca™ Mobile App for Windows Phone 7 Devices
• Yellow Pages Group Releases YellowPages.ca™ Mobile App for Apple iPad
• Egypt Yellow Pages Announces Launch of Blackberry Native Application
• Turkey Yellow Pages Unveils Reklam Olcer Iste
• Egypt Yellow Pages Introduces Improved Edition of Yellow.com.eg
• YPG Unveils Mobile Search Application for iPhone and BlackBerry
• Egypt Yellow Pages and Ticket Marche Launch Event Booking on Yellow.com.eg
• Turkey Yellow Pages Introduces Mobile Yellow Pages Portal in Beta Version

6. RECENT INDUSTRY ACTIVITY

• Dex One Merges with SuperMedia to Form Dex Media
• Mobivity Purchases Assets of Front Door Insights
• PagesJaunes Acquires Chronoresto
• Owl Creek Pulls out All Stakes in Seat PG
• News Limited to Divest TrueLocal to Sensis
• Google Selects Yellow Pages Group
• Getit Infoservices Acquires AskMe and Infomedia Yellow Pages
• Marchex Enters into Partnership Agreement with Ziplocal
• Eniro Receives Approval for Merger of Directory Assistance Service 1888
• Trudon Enters into Partnership with Paarl Media
• Yahoo! and PagesJaunes Enter into Partnership
• Eniro Acquires Assets from EDSA
• Frontier Communications and The Berry Company Extend Partnership
• AT&T Divests Stake in Yellow Pages
• Yellow Media Becomes Google's First Premier SMB Partner in Egypt
• Yellow Medya Enters into Agreement with TomTom
• Berry Co Enters into Partnership with LocalVox
• Yellow Pages Group and Yahoo! Canada Extend Alliance
• Global Yellow Pages Signs Reseller Agreement with Microsoft
• Eniro to Phase Out Print Directory Business
• PagesJaunes Acquires A Vendre A Louer
• PagesJaunes Groupe Acquires Minority Stake in Leadformance
• Yell Announces Acquisition of Znode
• Truvo Divests Ireland Operations to Contact Holdings
• Yellow Medya Enters into Partnership with TripAdvisor
• Egypt Yellow Pages and Google Enter into Partnership
• Yellow Pages and Foursquare Labs Enter into Agreement
• Webs Partners with Ziplocal and ImmersiFind
• Sensis Partners with Yelp for New Mobile Search Website
• Poynt Inks Agreement with YPG
• Egypt Yellow Pages Signs Partnership Agreement with Sarmady
• Global Yellow Pages Enters into Joint Venture with Coresoft and OneEmpower
• Yellow Pages Association Undergoes Re-branding to Local Search Association
• Egypt Yellow Pages Partners with Akhbarak
• DexOne Enters Into Marketing Partnership with Google
• Egypt Yellow Pages Forges Cooperative Agreement with Al-Masry Al-Youm
• YPG Launches YellowAPI Developer Program
• TELUS and YPG Team up to Provide Easy Mobile Search
• Local.com Renews and Expands Distribution Agreement with Idearc Media
• Yellow Pages and TELUS Enter into a Partnership Agreement
• Yellowbook Enters into a Partnership Deal with Adaffix
• Yellow Pages Acquires Cimarron Global
• Yellow Pages Group Takes Over Enquiro
• Idearc Undergoes Re-branding to SuperMedia
• Turkey Yellow Pages Enters into Partnership with vSplash
• LB2 Group Takes Over Ketchum Directory Advertising
• Yellow Pages Group Partners with Marchex
• Turkey Yellow Pages and Egypt Yellow Pages Ink Agreements with Hotel Reservation Service
• R.H. Donnelley Corporation Emerges From Bankruptcy as Dex One Corporation

7. FOCUS ON SELECT PLAYERS

• Dex Media, Inc (USA)
• Eniro AB (Sweden)
• Solocal Group (France)
• Seat PG SpA Italy (Italy)
• Sensis Pty Ltd (Australia)
• Trudon (Pty) Ltd. (South Africa)
• TRUVO (Belgium)
• Valley Yellow Pages® (USA)
• Hibu plc (UK)
• hibu Inc (USA)
• Yellow Pages Group (Canada)
• YP (USA)
• ZipLocal (USA)

8. GLOBAL MARKET PERSPECTIVE

III. Market

1. The United States

2. Canada

3. Japan

4. Europe

5. Asia-Pacific

6. Latin America

7. Rest Of World
 

IV. Competitive Landscape

Total Companies Profiled: 134 (including Divisions/Subsidiaries - 139)

• The United States (57)
• Canada (3)
• Japan (2)
• Europe (22)
• - France (1)
• - Germany (3)
• - The United Kingdom (2)
• - Italy (1)
• - Rest of Europe (15)
• Asia-Pacific (Excluding Japan) (29)
• Latin America (8)
• Africa (5)
• Middle East (13)

For more information visit http://www.researchandmarkets.com/research/vsqs66/yellow_pages

Research and Markets
Laura Wood, Senior Manager.
press@researchandmarkets.com
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Sector: Business