The Joy Factory Launches New line of iPad Air Cases

IRVINE, CA--(Marketwired - Oct 23, 2013) - The Joy Factory, Inc. announced today its new line of protective and stylish cases to support the introduction of the Apple iPad Air. The Joy Factory has extended its popular aXtion™ line, one of the slimmest, yet most durable cases on the market, along with the company's flagship line of SmartSuit, SmartBlazer and Folio360 Slim and Folio360 MagConnect cases to complement the iPad Air's sleeker look.

"The Joy Factory's new iPad Air cases offer multiple options to support today's tablet users in work and home environments," said Sampson Yang, president of The Joy Factory and consumer electronics veteran. "The new iPad has evolved, and likewise, we have enhanced our high-quality portfolio of digitally-driven life-style accessories to offer a wide range of rugged, protective and stylized case options available on the market."

The Joy Factory's new  iPad Air protective case collection includes:

aXtion™ Bold for iPad Air - The aXtion Bold line for the iPad Air offers the highest standard military-grade shockproof MIL-STD-810 cases which can withstand accidental drops from up to six feet. aXtion Bold, measuring in at half an inch, is one of the thinnest cases on the market to offer this level of shockproof and water-resistant protection. The case offers a slender profile on the sides for a comfortable grip, while providing added protection at the corners where it's most needed. aXtion Bold also boasts an ultra-clear, built-in screen protector, made of heavy-duty film to support users' touchscreen interactions while guarding against scratches and splashes. The case is available in black or red with a MSRP of $59.95.

SmartSuit - The company's best-selling case has been enhanced to support the iPad Air. The ultra-slim SmartSuit is sleek at only 9.5 millimeters thick. It snaps on easily to the back of the iPad to provide maximum protection, while the stylish synthetic leather outer case provides a sophisticated look. Thanks to the versatile cover/stand, The SmartSuit offers a wide variety of convenient viewing options. In addition, newly positioned magnets work to keep the cover securely in position when folded in back or used as a stand. The SmartSuit is available in bronze, silver, black and the newest color addition -- fuchsia pink -- at the MSRP of $59.95.

SmartBlazer Leather Folio Case / Stand with Cover - The SmartBlazer fulfills many functions with one case. The magnetic cover easily converts into a non-slip stand to allow users to leverage iPad Air's enhanced FaceTime video chatting features as well as other multimedia applications hands free. It also boasts the automatic wake up and sleep cover functionality. The envelope-style case allows users to insert and remove their tablet with ease and offers full coverage around the four corners of the device. The lightweight genuine leather folio provides a comfortable grip and its professional style makes it suitable to carry in any business environment. The SmartBlazer is available at the MSRP of $69.95.

Folio360 Slim -The Joy Factory's Folio360 Slim is an adjustable case and stand rotates 360 degrees for maximum versatility and offers convenient viewing in portrait or landscape mode. The portfolio-style case features a reusable microsuction disc, allowing the iPad to be connected securely without an inner tray. This creates a thin profile, measuring half an inch, and is designed for users that want to leverage the tablet's newer, sleeker, lightweight profile without the added weight of a bulky case. The Folio360 Slim, available in black, is offered at a MSRP of $59.95.

Folio360 MagConnect™ - The Joy Factory's Folio360 MagConnect, similar to the Slim case, offers a case with built-in stand offering wake/sleep functionality. The case rotates 360 degrees for maximum versatility and comfort in portrait or landscape mode, allowing users to maximize the iPad's new souped-up multimedia features. The Folio360 also features the Joy Factory's latest MagConnect design, which easily connects the iPad into the rear shell of the case with a secure magnetic locking mechanism. The MagConnect mounting dock also works in tandem with The Joy Factory's home, office and auto iPad mounting systems. The Folio360 MagConnect integrates a business card/credit card holder and is offered at a MSRP of $69.95.

The Joy Factory's iPad Air cases and stands are currently available for pre-order at www.thejoyfactory.com. Shipments are slated to begin through major retailers and selected retail stores beginning in November 2013.

About The Joy Factory
The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company's name is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company's commitment to creating an elite class of digital companion products that bridge today's complex technology and elicit a joyful experience for the consumer. The company's flagship product suite of iPad®, iPhone® and tablet patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives.

The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector and was recently named an International CES Innovations '2013 Design and Engineering Awards Honoree' and as one of the 'Top 5 Mobile Case Brands' in About.com Reader's Choice Awards. Additional information is available at www.thejoyfactory.com, www.facebook.com/thejoyfactory or www.twitter.com/thejoyfactory.