LifeApps Digital Media Should Benefit From Huge Growth in Mobile Commerce

NEW YORK, NY--(Marketwired - Oct 24, 2013) - Americans love to shop and statistically we're shopping online and using our mobile devices more than ever before. Recent numbers released by the research firm eMarketer are good news for companies like LifeApps Digital Media (OTCQB: LFAP) whose business model is primed to take advantage of a real explosion in e-Commerce purchases driven by a drastic uptick in Mobile Commerce (m-Commerce) sales transactions. 

The research firm eMarketer reports that m-commerce in 2013 is on pace to crush the same type transactions from 2012 by more than 68 percent. According to eMarketer, mobile commerce-enabled transactions in the U.S. will total about $41.68 billion in 2013, up 68.2 percent from 2012 totals of $24.78 billion.

LifeApps Digital Media designs some of the applications (apps) consumers are using on their mobile devices. The company is a leading, authorized developer, publisher and licensee for Apple iOS (iPhone, iPod Touch, and iPad), and Android tablets on Google Play and Kindle Fire and Androids via Amazon Mobile Marketplace, so these numbers are music to investors' ears. And, according to eMarketer their forecast points to a continuing trend that will mean more business for those who are involved in designing the popular mobile outlets consumers visit to do their shopping.

Commenting on the overall commerce in the U.S., the firm stated, "eMarketer believes mobile devices contribute to overall commerce sales growth in two ways, both as a driver of total sales, as more consumers make purchases on their smartphones and tablets, and, increasingly, as a shopping research tool, driving consumers into stores or back to desktops where they complete transactions."

LifeApps is squarely in the fight for those m-Commerce dollars with its app development, but it also competes for a piece of the overall e-Commerce business...

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This article is the opinion of Stock Market Media Group and was written based upon publicly available information. LifeApps Digital Media hasn't endorsed or compensated Stock Market Media Group for this article.