SEATTLE, Oct. 31, 2013 (GLOBE NEWSWIRE) -- Baristas Coffee Company, Inc. (OTCPK: BCCI), a fast growing U.S. based beverage and branded products company's second location opened for business today. Baristas' second location was purchased by Baristas Coffee Company Florida and is located at 3914 S. Del Prado Blvd. Cape Coral, FL 33904.
The Grand Opening of the second Baristas follows the opening of the first Baristas in Cape Coral located at 403 Cape Coral Parkway Cape Coral, Florida 33904 at the intersection of Palm Tree Blvd. The Opening on Del Prado features both this year's and next year's Baristas National Calendar Cover girls, of which part was shot in Cape Coral. 25,000 free drink coupons (valid at both locations during the opening) that were on the front page of the Fort Myers News Press, a Gannett Company, circulated near the Baristas Locations on Oct. 30, 2013 have been rolling in new customers.
CEO Barry Henthorn stated, "The opening of this second location has leveraged the success of the first location which exceeded our expectations. The overwhelming coverage of our entry into Cape Coral by media includes multiple TV, print, and internet publications and has further increased the public's awareness and translated into above average customer traffic. Many customers comment that they have seen us on TV, on the news and seen our TV ads that have been running supporting our openings. The local TV spots have been concentrated on ESPN, ESPN2, Spike, Tru, Comedy, MTV, and FX. By opening the locations back to back we have been able to pool resources regarding training, advertising, and travel. The purchase of the land and building for our second location in the region, specifically for the purpose of operating a Baristas, exemplifies the commitment and confidence we have in the expansion of the Baristas model."
About Baristas Coffee Company Florida, L.L.C: The Joint venture "Baristas Coffee Company Florida, L.L.C" was formed specifically to facilitate the expansion of the Baristas Brand by opening Baristas locations throughout Florida. It is owned 51% by Baristas Coffee Company, Inc. a publically traded Nevada corp., and 49% by "South Florida Coffee Company, L.L.C" of which Delray Beach Florida-based private equity investment firm "Capital Consulting" is a majority partner.
About Baristas Coffee Company (BCCI): Headquartered in the Seattle, Washington area, Baristas Coffee Company, Inc. was formed to create a national brand of drive-thru espresso stands. BCCI is accomplishing this by acquiring established businesses that fit its model, opening new locations, and by franchising. Baristas has separated itself from the competition with its "theme" of joining attractive female baristas in entertaining costumes preparing the finest beverages available on the market. Baristas Coffee Company, Inc. is currently traded publically under the symbol "BCCI: OTCPK". Baristas has made formal application to the NASDAQ Capital Markets, and has been reserved the symbol "BAPI" for trading once it has completed the process. Baristas can currently be found throughout greater Seattle as well as in Arizona, Florida, and Montana. Your state, Coming Soon!
For more information on this fascinating concept please visit us at www.baristas.tv