Apogee Media's Fit or Flop Webseries to Debut Season 3 New Year's Day

NEW YORK, NY--(Marketwired - Dec 31, 2013) - Hundreds of innovative trainers and fitness entrepreneurs competed for the title of America's Best Fitness Star last month in front of celebrity judges; Brett Hoebel former trainer on NBC's The Biggest Loser, Les Mills™ CEO Steven Renata and POPSUGAR TV host Anna Renderer. Thousands of fitness enthusiasts nationwide are encouraged to tune in and vote for their favorite fitness entrepreneurs at www.fitorflop.com during the January 1^st season premiere.

"Fit or Flop" viewers will be able to vote for their favorite fitness trainers alongside this year's celebrity judging panel and be a part of making the final decision on which trainer secures an entrepreneurs prize package and the title of "America's Best Fitness Star." Using the show's signature "fit" or "flop" buttons judges will measure contestants' fitness brands based on five essential elements of trainer and brand stardom: Concept, Marketability, Star Power, Personality and User-Base. Trainers from California to Florida came out to New York to compete for the Season 3 title, to be announced in September. Thousands tuned in last year for the Season 2 finale when Massachusetts master trainer Phyl London won the $150k prize package and was awarded America's Best Fitness Star.

In addition, Apogee Media one of the leading digital agencies specializing in health, wellness and fitness, announces a new interactive digital platform for fitness enthusiasts and trainers: www.fitorflop.com. The unique social platform connects trainers and fitness enthusiasts across the nation -- allowing users to build profiles, find new local classes, browse class schedules, take online classes and link up with their favorite instructors quickly and easily. The social network debut comes in conjunction with Season 3 of "Fit or Flop," Apogee's online fitness series premiering January 1st.

Apogee Media is a New York based full service web development, design, production and digital media company. In addition to Fit or Flop, the Apogee team has developed markedly successful creative and digital promotional content for clients including Go Performance & Fitness, Power Pilates, VBarre among others in the fitness and wellness niche.