Difference Capital Makes a $3.5 Million Investment in Vision Critical

TORONTO, ONTARIO--(Marketwired - Jan. 14, 2014) - Difference Capital Financial Inc. ("DCF") (TSX:DCF)(TSX:DCF.DB), a specialty financial services company, is pleased to announce a 3.5 million dollar preferred share investment in Vision Critical Communications Inc. ("Vision Critical"), a leading provider of insight community technologies.

"We would like to welcome Difference Capital as a shareholder," said Angus Reid, executive chairman of Vision Critical. "Difference Capital's financial investment and leadership will further Vision Critical's high-growth path as the company continues to deliver insight community software to the marketplace."

An established leader in insight community technologies since 2000, Vision Critical has worked with more than 650 global brands to date. The company's core solution, Vision Critical Insight Communities, empowers businesses and organizations to engage with up to tens of thousands of their customers at a time for insights that drive better decision-making, innovation and customer centricity.

"We are delighted to add Vision Critical to our portfolio," said Jamie Brown, managing partner at Difference Capital. "The company is the frontrunner in the next generation of consumer insight technology."

"We believe Vision Critical is in the sweet spot for Difference Capital with its strong management, market leadership position and impressive growth," added Tom Liston, managing partner at Difference Capital.

About Difference Capital Financial Inc.

Difference Capital Financial Inc. is a publicly-listed, Toronto-based specialty finance company focused on creating shareholder value through strategic investments in, and advisory services for, growth companies, particularly in the technology, media and healthcare sectors, as well as through opportunistic investments in undervalued financial assets and real property.

About Vision Critical Communications Inc.

Vision Critical is the world's leading provider of insight communities, currently supporting over 650 brands worldwide. We build software and provide comprehensive services that empower organizations to engage groups of customers and stakeholders on a continuous basis for the express purpose of extracting and managing insight to drive better, faster decisions. Learn more about the fastest-growing solution in market intelligence, meet our global partners and view our client stories at www.visioncritical.com. Follow us on Twitter at https://twitter.com/visioncritical.

Cautionary Notes

This release includes forward-looking statements regarding DCF and its business. Such statements are based on the current expectations and views of future events of DCF's management. In some cases the forward-looking statements can be identified by words or phrases such as "may", "will", "expect", "plan", "anticipate", "intend", "potential", "estimate", "believe" or the negative of these terms, or other similar expressions intended to identify forward-looking statements. The forward-looking events and circumstances discussed in this release may not occur and could differ materially as a result of known and unknown risk factors and uncertainties beyond the control of DCF. No forward-looking statement can be guaranteed. Forward-looking statements and information by their nature are based on assumptions and involve known and unknown risks, uncertainties and other factors which may cause actual results, performance or achievements, or industry results, to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statement or information. Accordingly, readers should not place undue reliance on any forward-looking statements or information. Except as required by applicable securities laws, forward-looking statements speak only as of the date on which they are made and DCF undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.