Native Union Launches Phone Charger JUMP

HONG KONG, CHINA--(Marketwired - Feb 5, 2014) - Native Union, known for providing consumers with the best communication experience by bringing together form and function, today announces the launch of JUMP, the smartphone charger that charges itself. When used as your everyday phone charger, this small and compact device can recharge your phone even when it's not plugged into an outlet.

"When I studied the current products on the market I couldn't find anything that fit my needs," stated Chris Place, senior product designer at Native Union. "Power jackets are big and bulky, cables are messy and get tangled easily, battery banks are too heavy and big -- what's worse is that I would never remember to charge it up, leaving it useless when I needed it most."

Native Union developed an intelligent technology -- AutoCharge™ -- that detects when the smartphone battery is full and redirects the charge to JUMP's internal battery, keeping it at the ready to refill your smartphone anywhere, anytime. JUMP is available with either a lightning or micro USB connector. It packs 800mAh into the compact frame that weighs less than two AA batteries and keeps your cable tangle-free. It delivers 30 percent of an iPhone 5's battery. This equates to 3 hours and 50 minutes of talk time or web browsing, and 87 hours of standby time.

The product is currently in the final phase of a wildly successful Kickstarter campaign that, with seven days to go, has amassed more than 5,000 backers raising roughly $265,000. The product will be available for purchase through www.nativeunion.com/us in May 2014. Currently, the Kickstarter backers are vying for a Kickstarter Limited Edition JUMP that will be unlocked when the campaign reaches $300,000 as well as a handcrafted genuine leather case that will be unlocked at the $400,000 level.

About Native Union
Native Union designs, develops and manufactures premium devices and accessories for the entrepreneurial lifestyle. Aiming to provide customers with the best communication experience, their designs bring together form and function for people who blur the lines between work and play. Native Union is an internationally recognized creative and lifestyle brand with offices in San Francisco, London and Hong Kong. The team is passionate about providing solutions focusing on style and ease of use. Visit www.nativeunion.com/us for more information about the brand or join us on Facebook at www.facebook.com/nativeunion or Twitter @Native_Union.