Pricer’s system plays a central part in extensive marketing campaign of Media Markt – Saturn

Media Markt – Saturn Netherlands have initiated a marketing campaign where they
announce that they use Pricer’s solution in order to manage a very active price
strategy. The electronics giant compares its prices with its 25 largest
competitors daily. Pricer’s electronic shelf labels enables Media Markt – Saturn
to simultaneously adjust prices in all their stores and web shop without delay.
The marketing campaign is run through broad announcements in media in the
Netherlands, including TV.

http://www.youtube.com/watch?v=5rQ6tVVUxi4

"The ability to respond daily to price changes, is an important part of our
multichannel strategy," confirms Gordon Scholz, CEO of Media Markt – Saturn
Holding Netherlands. “From this point of view, conventional paper-based price
tags on shelves prove to be too expensive, too time-consuming and too
inflexible.

Pricer began installations of its system in the Media Markt – Saturn stores
during last year. So far 43 stores display their prices with electronic shelf
labels from Pricer.

”This is the first time that electronic shelf edge displays obtain a central
part in a marketing campaign. Media Markturn have realised that our solution is
the only way for a retailer with physical stores to compete with internet
commerce when it comes to quickly adapt its prices and to do it at a low cost”,
says Harald Bauer, Pricer (acting) CEO.

The Media Markt – Saturn Group operates approximately 950 stores and offers
online shopping in 17 countries in Europe and Asia. In the business
year 2012/13, Media Markt – Saturn generated revenues of 21 billion euros. The
Group currently provides employment for more than 63,000 people from 122
nations.


For further information, please contact:
Harald Bauer, CEO (acting) Pricer AB: +46 8 505 582 00

In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 9:50 hrs CET on
Monday, February 10th, 2014.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com