NEW YORK, NY--(Marketwired - Feb 13, 2014) - Hearsay Social, provider of the leading social business platform for the financial services industry, today announced at LinkedIn's FinanceConnect event an enhanced partnership with LinkedIn including new solution capabilities which are designed to enable financial firms and their advisors and wholesalers to successfully use social media to engage clients in an effective, scalable and compliant manner.
Leading wealth management and insurance firms including Raymond James Financial, Sun Life Financial and Allianz Global Investors can now easily increase reach and grow business on social media with LinkedIn through Hearsay Social.
Recognizing the growing demand from financial firms to use social media and mobile for business, LinkedIn has enhanced its APIs to address the financial industry's regulatory and compliance requirements. Hearsay Social for LinkedIn now enables financial services firms to manage and amplify their brand via LinkedIn Company Pages and advisors to grow their online presence and client engagement while meeting regulatory requirements for supervision, review, and archival.
In conjunction with LinkedIn Marketing Solutions and LinkedIn Sales Solutions, Hearsay Social's leading social business platform provides a single solution across LinkedIn Company Pages, relationship managers' LinkedIn profiles, and LinkedIn Groups:
1. Hearsay Social for LinkedIn Company Pages: Corporate marketing teams can now take advantage of LinkedIn Company Pages to establish thought leadership and branding while ensuring compliance. Paired with LinkedIn Marketing Solutions, Hearsay Social allows financial firms to publish and share relevant and targeted content with clients, prospects, and recruits on LinkedIn.
2. Hearsay Social for Advisors and Wholesalers: In the field, relationship managers such as advisors and wholesalers can now use Hearsay Social to seamlessly update their LinkedIn profiles with compliance-approved content, expanding brand reach and keeping advisors top of mind with customers and prospects. Hearsay Social is compatible with LinkedIn Sales Navigator, LinkedIn's enterprise sales solution for financial service firms.
3. Hearsay Social for LinkedIn Groups: Advisors can now find and compliantly engage with customers, prospects, and peers who participate in common interests and topics within LinkedIn Groups. Using Hearsay Social with LinkedIn Groups, advisors are able to demonstrate their expertise, build credibility and connect with a broader set of individuals beyond their direct connections while meeting compliance requirements.
"Increasingly, customer conversations are happening across LinkedIn Company Pages, individual profiles, and LinkedIn Groups. It's imperative for today's financial firms, business units, and representatives to take part in these conversations," said Hearsay Social CEO Clara Shih. "We are proud to partner with LinkedIn to enable compliant business success across the financial sector."
"Through LinkedIn Company Pages, financial advisor profiles, and LinkedIn Groups, Sun Life has been able to amplify our voice and reach while growing relationships with customers and prospects," said Mary De Paoli, Executive Vice President, Public & Corporate Affairs and Chief Marketing Officer at Sun Life Financial. "Hearsay Social's easy-to-use platform helps us to use LinkedIn and other social networks to expand our network and grow our business."
"There is no denying the power of social media for business," said John Taft, CEO at RBC Wealth Management - U.S. "It allows companies the ability to not only reach -- but truly connect with -- customers across a global landscape."
To learn more about the global climate for finance and the impact of social business, join John Taft (CEO, RBC Wealth Management - U.S.) and Clara Shih (CEO, Hearsay Social) at LinkedIn FinanceConnect in a keynote discussion hosted by Jill Schlesinger (Business Analyst, CBS News). The session takes place Thursday, February 13 from 3:00 pm to 4:00 pm Eastern. Other speakers at FinanceConnect include Penry Price (Vice President, Global Sales, Marketing Solutions, LinkedIn), Mohamed El-Erian (CEO, PIMCO), and Allen Blue (Vice President, Product Management and Co-Founder, LinkedIn).
Read more about today's announcement and follow coverage of LinkedIn's third annual financial services executive summit on Hearsay Social's blog.
About Hearsay Social
Hearsay Social empowers global financial services teams to efficiently and successfully use social media to attract prospects, retain customers, and grow business. The enterprise-ready solution helps agents and advisors quickly and easily move beyond yesterday's relationship building tactics and to get found and strengthen relationships with social media. Tens of thousands of financial services professionals worldwide use Hearsay Social every day to hear and respond to everything their customers and prospects are saying on top social networks, including Facebook, LinkedIn, Twitter, and Google+. The Hearsay Social platform boosts advisor and agent productivity while ensuring brand integrity and compliance for even the most regulated industries.
Hearsay Social, a LIMRA Elite Strategic partner and SIFMA strategic partner, has raised $51M from Sequoia Capital, NEA, and top executives from Facebook, LinkedIn, Twitter, and Google, and is headquartered in Silicon Valley with dedicated local presences in New York, Chicago, Atlanta, Austin, Toronto, and London.
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