CDS Global Launches Marketing Database to Provide Clients With Actionable Customer Analytics

DES MOINES, IA--(Marketwired - Feb 19, 2014) - CDS Global, the leader in end-to-end business process outsourcing, today announced the first phase of the company's comprehensive new marketing database and business intelligence solution. Customer Insights provides an integrated view of customer relationships across an organization's enterprise to deliver the detailed insight usually achieved only through a costly custom marketing database. This allows CDS Global's clients to improve their marketing efficiencies through comprehensive customer analytics, including customer lifetime value, as well as pinpoint key characteristics for effective prospect targeting and identify cross-product sales opportunities within their total customer base.

"The power of Customer Insights is that it collects all of a client's consumer purchase data across their products and brands," said Jim Plas, chief product officer at CDS Global. "Understanding customer-level purchasing behavior is the key to increasing sales and revenue. It's all about using data to create campaigns that target the right audiences with the right offers at the right times and at the right price."

By integrating consumer data for a complete view of purchasing habits and behavior, Customer Insights delivers actionable business intelligence for companies to drive marketing campaign strategies that gain new customers and generate additional revenue.

"While Customer Insights has immediate impact for our clients in the media industry by integrating consumer product, print magazine and issue-based digital magazine purchase data, its powerful database marketing capabilities have the utility to benefit a wide range of our clients," said Plas. "We are looking to the future and building our products to be functional across industries, especially for our targeted efforts with nonprofits, utilities and consumer product companies. In fact, our technology investment has reached $30 million over the past three years to ensure we meet that goal."

With Customer Insights, CDS Global clients are able to:

• Collect holistic, customer-level purchase history and detail.
• Make data-driven business decisions.
• Identify their most valuable customers.
• Recognize purchasing patterns, best-performing products and successful product combinations.
• Measure the effectiveness of campaigns and promotions, including overall value and return.
• Identify, promote and gain new customers through better prospect analysis, evaluation and targeting.

"We work very closely with our clients, and it's our knowledge of their businesses and goals that makes Customer Insights so useful," said Beth Roy, chief client officer at CDS Global. "By helping them understand their customer data and identify opportunities, we can provide them with the products and solutions they need to take action and achieve more."

Customer Insights is part of CDS Global's overarching Data Insights solution, which also includes Prospect Insights. Launched in March 2013, Prospect Insights is a prospect data analytics and consulting solution that harnesses demographic information and interest attributes from more than 240 million U.S. consumers to provide acquisition lists, customer profiling, and predictive modeling and scoring capabilities.

This combination of product-level, customer-level and transaction-level detail from Customer Insights and prospecting power from Prospect Insights provides CDS Global's clients with reliable, actionable consumer data to enhance their businesses, from promotion to purchase and throughout the customer lifecycle.

About CDS Global

For more than 40 years, CDS Global has been a leading provider of outsourced business solutions to multiple industries, delivering an array of innovative and flexible eCommerce, order management, fulfillment, payment processing and marketing services. The company's comprehensive and integrated suite of solutions maximizes the value of data, effectively managing the interactions that CDS Global clients have with their customers and creating a positive impact on each organization's bottom line.

CDS Global is a wholly owned subsidiary of Hearst Corporation, one of the nation's largest diversified media and information companies. Corporate headquarters are located in Des Moines, Iowa, with offices across Iowa and in Arizona, New York, Pennsylvania, Texas, Australia, Canada and the United Kingdom.

Learn more at www.cds-global.com.