Introducing Paofit: World's First Digital Fitness App That Lets Users See and Run With Friends Live in Amazing Locations in HD

SAN DIEGO, CA--(Marketwired - Mar 4, 2014) - Paofit today announced a new, mobile fitness app that makes indoor running more engaging, social and fun. The app displays real time, interactive images of a runner and their friends running together through beautiful HD video locations such as California's Sequoia National Forest, the Tuscan countryside or villages of Bali. Runners using the Paofit app can be on a treadmill in San Francisco and run together with others online anywhere -- London, Beijing, Sydney or Timbuktu.

"We're excited to bring the indoor fitness world the first truly social, HD video fitness app," said Marc Hardy, CEO of Paofit. "Besides offering runners cool locations, for the first time ever, runners can see and run with their friends from around the world in real time."

Interactive Social Running via New "Mixed Reality" Technology
Paofit's innovative "mixed reality" technology tracks and displays in real time, each runner's avatar running inside the HD videos. The videos sync to the runner's speed as well as accurately show the positions of others running nearby. If a runner speeds up, their avatar pulls ahead.

Paofit tracks runners' speeds through their mobile devices' built-in accelerometer or, if available, the very accurate PaofitTrack treadmill sensor, or directly from the treadmill if a runner is using a Life Fitness machine equipped with a Discover or Track+ Console.

The video and avatars can be watched either on the mobile device's screen placed on the treadmill console or on a larger screen if the device is connected via HDMI cable or Apple TV.

Additional Features
A Variety of Great Runs - Paofit offers a range of running video locations such as Joshua Tree National Park in California, Killarney National Park in Ireland and the countryside in Tuscany, Italy.

Shared Runs - When people finish a run, they can save it and share with others. Users can see avatars of previous runs, whether their own, their friends or others. These offer a great way for runners to pace themselves, train for events, follow a program from their personal trainer, build on previous performances or post runs on Facebook for friendly fitness challenges.

Custom Running Events - People can set up their own digital running events and invite a group of friends or other runners to join.

Upcoming features - iPhone and Android versions, the ability to chat with others and additional indoor cardio activities such as biking.

Paofit and Life Fitness Treadmills
Life Fitness is the first equipment manufacturer to integrate with Paofit, offering users enhanced, interactive running experiences. The Life Fitness Track+ and Discover Consoles sync with Paofit, allows the treadmills to automatically adjust incline to match the terrains of the video runs.

"Life Fitness launched LFopen, our open API, to encourage developers to create engaging fitness apps that enhance and customize workout experiences," said Chris Clawson, Life Fitness president. "Paofit is a prime example of LFopen in action, and we're excited to integrate this highly innovative, social running app with our cutting edge treadmills."

Pricing and Availability
Paofit is available immediately for the iPad. Runners can download Paofit for free via Apple's App Store here and includes eight sample running locales. Runners can purchase locations beginning at $1.99.

About Paofit
Paofit is a leading developer of digital fitness solutions that transform indoor exercise into a more fun, social, experience. Paofit's flagship app offers interactive runs through HD videos of stunning locations and the ability to run with friends online anywhere in the world inside the videos in real time. Currently available for iPad on the App Store. iPhone and Android versions coming soon. For more information, please visit http://www.paofit.com.

About Life Fitness
Life Fitness is the global leader in commercial fitness equipment manufacturing. The company manufactures and sells strength and cardiovascular equipment under the brand names Life Fitness and Hammer Strength and distributes its equipment in more than 120 countries. Headquartered outside Chicago, in Rosemont, Ill., Life Fitness is a division of Brunswick Corporation (NYSE: BC).