Primary Asia Holdings Selects Unirisx for Personal Lines Direct-to-Consumer Business in Mainland China

PHILADELPHIA, PA and HONG KONG--(Marketwired - Mar 18, 2014) - Unirisx Ltd (Unirisx), provider of world-class, technology solutions for property and casualty (P&C) industry, is pleased to announce that Primary Asia Holdings LLC (Primary Asia Holdings) has selected the Unirisx Insurance Solution Suite™ as its underwriting and policy administration platform for the company's personal lines direct-to-consumer business in mainland China.

Unirisx will implement the Insurance Solution Suite via a Software-as-a-Service (SaaS) platform with full end-to-end policy administration, workflow, and reporting for motor and other personal lines products. The multi-language and multi-currency capabilities inherent to the Unirisx Insurance Solution Suite will be deployed in conjunction with functionality which will enable mobile technology, social networking, and a payment gateway for smartphones and other mobile devices.

"In the past, we successfully launched direct-to-consumer motor business in the UK, and as we are seeing, the Chinese direct-to-consumer market is growing at a fast pace," said Steve Hardy of Primary Asia Holdings. "We evaluated various solutions and selected Unirisx as our partner for this major venture because we were impressed with Unirisx's proven global product, multiple successful implementations in Asia-Pac, exceptional staff with knowledge and expertise, advanced technology platform and ability to launch products quickly in new markets and geographies. We are delighted to move forward as a team, and to take our business ideas and the Unirisx product into this new territory and beyond."

Primary Asia Holdings needed a proven, innovative technology platform to provide a strong foundation for strategic initiatives in the Asia-Pac region. The key objectives going forward with Unirisx are to streamline operational efficiency, and provide speed-to-market for Primary Asia Holdings' insurance products. Subsequent implementations will include several other countries in the Asia-Pac region.

"We are excited by this opportunity, as well as by the opportunity to work with Steve Hardy, one of the P&C industry's most renowned professionals," said Julian James, EMEA director of business development for Unirisx. "Steve was instrumental in launching swiftcover.com in the UK, and we are very excited to be part of this venture and the ongoing efforts to achieve something similar and groundbreaking in China. We recognize the importance of the Asia-Pac region in the global insurance arena, and Unirisx is uniquely equipped to help clients address this market's growing insurance needs."

"We are very pleased to have been selected by Primary Asia Holdings as a transformational partner, and we are grateful for the confidence placed in our company, people and product by Steve Hardy and the company's management team," said Akhil Tripathi, CEO of Unirisx. "Our platform is well-matched with Primary Asia Holding's expansion plans, and our multi-language, multi-currency suite provides the speed-to-market and integration with mobile technology distribution channels and social networking to serve as the ideal solution for a pan-Asian rollout. To be launching initially in China expands our geographic footprint in the region and solidifies our commitment to being a global solution provider of choice." 

Unirisx's Insurance Solution Suite is a comprehensive policy administration system which enables insurers, agents and partners to quote and bind personal, commercial, specialty and workers' compensation business, quickly, efficiently, and with the benefit of enhanced communication between parties. Unirisx is well-known for providing highly-configurable, SaaS-based solutions which deliver results for insurers around the world.

About Unirisx Ltd (Unirisx)
Unirisx Ltd is a wholly owned subsidiary of Unirisx LLC (Unirisx) which provides transformational, world-class, core administration solutions for property and casualty (P&C) insurance organizations. Unirisx's highly-configurable, on-demand solutions for personal, commercial, and specialty lines, including ocean/marine, excess and surplus (E&S) and professional liability, enable the rapid creation and launch of new products, broadened distribution, and effective management of the full policy lifecycle in real-time. Via a Software-as-a-Service (SaaS) model, Unirisx reduces upfront costs and accelerates speed-to-market through unique customization capabilities currently powering successful implementations in multiple lines, multiple currencies and multiple languages around the world. For more information about Unirisx, please visit www.unirisx.com. 

About Primary Asia Holdings Limited
Primary Asia Holdings Limited is a wholly owned subsidiary of Primary Group Limited. Primary Group Limited is a Bermudan based investment holding company for a group of predominantly small to medium size businesses engaged in insurance and other financial distribution activities.