PiinPoint Launches Business Location Analytics Pilot Program

MOUNTAIN VIEW, CA--(Marketwired - Mar 24, 2014) -  PiinPoint, a fast emerging company in location analytics, announces its 3-month pilot program with some of the largest retailers in North America. PiinPoint is a web-based tool that will help these companies identify ideal sites for new locations. PiinPoint's solution enables businesses -- regardless of size -- to have the level of tools that the largest enterprises have, but at a fraction of the cost. Furthermore, the tool is simple to use, no technical background is needed to read the analysis.

"We believe that every business should be able to make fact-based decisions. By pooling all of the data together, we are creating an economy of scale which will allow businesses of all sizes to use the latest and greatest data-sets," explained Jim Robeson, the CEO of PiinPoint. 

"The solution developed by PiinPoint addresses our challenges straight on by providing a one-stop shop for the data needed to make our decisions," said one pilot participant.

The comprehensive solution is broken into three segments: monitor, search and report. PiinPoint allows businesses to monitor the performance of current locations to identify key success factors and trends. That data can then be used to further refine strategies for growth. In searching for the ideal location, PiinPoint's spatial analysis and dynamic forecast models incorporate data tailored to each company's demographic and competition to uncover location specific insights that are then presented in an interactive report, offering businesses the advantage to quickly compare and present findings to stakeholders.

"Businesses have access to more data than ever before but they can't take advantage of them because the current software are fragmented and unscalable," says PiinPoint CTO Adam Saunders. "The new wave of location intelligence tools needs to grow with the businesses."

Companies interested in the PiinPoint Pilot Program can obtain more information by visiting piinpoint.com.