FONTANA, CA, March 24, 2014 (GLOBE NEWSWIRE) -- Responsible fans earned valuable rewards at Sunday's Auto Club 400 at Auto Club Speedway. The track, Budweiser and Techniques for Effective Alcohol Management (TEAM) Coalition partnered to promote responsible drinking and traffic safety at Auto Club Speedway.
323 fans made the pledge to be a Good Sport - the designated driver for their group. All of them had the opportunity to receive a free souvenir photo, instant prizes and a chance to be selected as the Designated Driver for the Race. One randomly selected, responsible fan will win the Responsibility Has Its Rewards sweepstakes. The grand prize includes two tickets and two hot passes to the next NASCAR Sprint Cup Series race at Auto Club Speedway.
"Coming to Auto Club Speedway is all about having a great time, and we want all of our fans to be safe both at the race and on the way home," said Gillian Zucker, president of Auto Club Speedway. "We applaud these fans that made the responsible choice to be designated drivers for their friends or family this past weekend."
"Anheuser-Busch has led our industry in promoting responsible drinking for more than 30 years and Budweiser Good Sport is one of our most visible programs, which reminds fans who choose to drink, to do so responsibly and get their friends home safely," said Kathy Casso, vice president, Corporate Social Responsibility at Anheuser-Busch. "We all share the same streets after the race. This partnership with Auto Club Speedway, TEAM and the fans displays our collective responsibility to help keep our roads safe."
"The success of the Responsibility Has Its Rewards campaign is a direct result of the commitment from our members and all the designated-driver program partners, including the tracks and beer companies," said Jill Pepper, executive director of TEAM Coalition. "Teamwork is what this campaign is all about. We are demonstrating that when everyone - including the fans - takes responsibility, everyone wins."
About Auto Club Speedway
Located 50 miles east of Los Angeles in Fontana, California, Auto Club Speedway is California's premier motorsports facility, hosting over 320 days of track activity each year including the NASCAR Sprint Cup Series Auto Club 400 weekend in March and the MAVTV 500 INDYCAR World Championships Finale weekend in October. The two-mile D-shaped oval is one of the fastest tracks on the INDYCAR and NASCAR circuits. The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedway.com.
About Anheuser-Busch
For more than three decades, Anheuser-Busch and its nationwide
network of wholesalers have invested more than $980 million in
national advertising campaigns and community-based programs to
promote responsible drinking, prevent underage drinking and drunk
driving and address college issues. For more information on these
alcohol responsibility efforts and the progress being made,
visit www.anheuser-busch.com.
About TEAM Coalition
TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. TEAM's members and supporters include NASCAR, Major League Baseball, Major League Soccer, the National Basketball Association, the National Football League, the National Hockey League, the National Collegiate Athletic Association, ARAMARK, Delaware North Companies Sportservice, Ovations Food Services, Beer Institute, National Beer Wholesalers Association, Anheuser-Busch, MillerCoors, Brown-Forman, Live Nation, National Association of Broadcasters, Contemporary Services Corporation, Elite, International Association of Venue Managers, Stadium Managers Association and the National Highway Traffic Safety Administration.
For more information, go to www.TEAMCoalition.org, www.FansDontLetFansDriveDrunk.org or www.ResponsibilityHasItsRewards.org.
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A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=24334
