The Lubrizol Corporation
29400 Lakeland Boulevard, Wickliffe, Ohio 44092-2298
News Release
Lubrizol Launches Chromapol TM 5 Polymer:
Delivering 5 Key Benefits in Hair Color Innovation
CLEVELAND, March 31, 2014 - The Lubrizol Corporation introduces an innovative new solution for hair color applications. ChromapolTM 5 Polymer is a new technology offering five key benefits to deliver rheology and sensory innovation in hair color applications. This unique polymer allows for cutting edge product offerings such as clear gels and glossy crèmes with very pleasant aesthetics. Chromapol 5 delivers no drip rheology, is free from fatty alcohols and provides pleasing hair sensory, especially when combined with MerquatTM polymers. Its cold processing technology has the potential to improve sustainability profiles including savings in energy, batch time and amount of ingredients required.
Key Benefits of Chromapol 5 polymer
- Enables innovative product forms such as clear gels or glossy creams with very pleasant aesthetics
- Allows for hair color formulations free from fatty alcohols, maximizing formulation flexibility while maintaining color efficiency
- Provides the potential to improve sustainability profile due to cold process and substantial savings in energy, batch time and amount of fatty phase required
- Provides no drip rheology allowing for better consumer experience as well as targeted hair coloring
- Offers pleasing hair sensory and color vibrancy, especially when combined with Merquat TM polymers.
About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).
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About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, driveline and other transportation-related fluids, industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion. For more information, visit Lubrizol.com.
All marks property of The Lubrizol Corporation.
Media Contact
Lee Roberts
216 447 6117
Website: www.lubrizol.com
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