SFIMA: Can Florida Marketers Survive the Constant Change in Digital?

FORT LAUDERDALE, FL--(Marketwired - Apr 7, 2014) - On Thursday, April 24, a group of national industry heavy-hitters will offer tips and insight on digital marketing survival techniques at the annual South Florida Interactive Marketing Association Pubcon Summit. The full-day event, presented by Wrecking Ball Media Group and titled "Survivor: The New Interactive Survival Kit," will feature best-selling author and Internet marketing pioneer, Jeffrey Eisenberg for the morning keynote, and Google exec, Matt Rogers, for an afternoon keynote.

The SFIMA Pubcon Summit includes a mix of corporate and agency experts in search engine marketing, paid search, usability, customer engagement, social media strategy, content marketing, and more. The day is ideal for marketers, website managers and anyone who leads, supports or overlaps with Web content or e-commerce. Attendees will have a great opportunity to network and meet the speakers during an evening cocktail reception. Job seekers will have access to a select group of recruiters on-hand to find new talent.

Morning keynote Jeffrey Eisenberg will reveal how companies can replicate the four-part success strategy of online retail giant, Amazon. Eisenberg, co-founder and former CEO of online marketing firm FutureNow, is a recognized authority in generating online sales. He speaks Spanish with native fluency and has conducted business in 26 countries. Matt Rogers will offer advice on how companies can create "winning moments that matter" in a constantly connected world. Rogers is the head of industry for Google's large customer sales group, where he focuses on growing and expanding the company's operations with locally focused businesses.

This year's "Survivor" Summit runs from 7:30 a.m. to 5:00 p.m., followed by the networking reception at 5:30 p.m. Breakfast and lunch will be provided. The event takes place at the Greater Fort Lauderdale Convention Center. The cost is $349 in advance for SFIMA members, $399 on-site. All non-members receive a six-month complimentary membership with their registration: $399 in advance, $449 on-site. Click here to register.

The SFIMA Pubcon Summit takes place each year thanks to the support of our fabulous sponsors: Lunch: Ion Interactive; Keynote: Sailthru; Marketing: Moz Local. Sponsorship opportunities are still available. Details are available at the SFIMA PubCon Summit site.

The South Florida Interactive Marketing Association is dedicated to educational excellence and expertise in digital marketing. The organization serves as the primary interactive voice in South Florida offering lifelong learning, top-notch networking and professional growth opportunities to marketers in Broward, Miami-Dade and Palm Beach County. @SFIMA

Pubcon is a multi-track educational conference hosted by Pubcon Inc. Pubcon offers an in-depth look at the future of technology presented by the world's top speakers in provocative cutting-edge sessions.