MTG and Sony Pictures Television sign ground breaking content deal

Modern Times Group MTG AB (publ.) (‘MTG’ or ‘the Group’), the international
entertainment group, today announced an exclusive multi-year content cooperation
deal with Sony Pictures Television (‘SPT’). All of MTG’s Nordic free-TV, movie
channels and platforms will now be able to offer viewers the most recent Sony
movies and TV series.
Sony Pictures’ latest releases like The Smurfs, Django Unchained and Men In
Black 3, The Amazing Spider-Man as well as widely anticipated new releases such
as The Amazing Spider-Man 2, along with titles from their extensive library will
be made available on MTG’s ten Scandinavian free-TV channels, as well as on the
Viasat Film pay-TV channels and Viaplay online pay-TV service across the Nordic
region. Viaplay subscribers will also be able to access individual shows, movies
and TV box sets - either streamed or on a download-to-go basis. MTG’s free and
pay-TV channels are available both on the Viasat satellite platforms and
virtually all other pay-TV platforms in the Nordic region.

Jakob Mejlhede, MTG Senior Vice President of Acquisitions & Programming and
Chief Content Officer of MTGx, commented: “This deal is the first of its kind,
as we have licensed Sony Pictures’ fantastic content for all platforms in
Scandinavia. Now everyone can enjoy Sony Pictures’ amazing stories every day and
in many different ways. The future of television is happening right now, and SPT
shares our commitment to forward thinking partnerships that reflect the huge
demand for recent and classic movies and TV shows on viewer’s own terms and at
their convenience.”

Andreas Brosjo, Senior Vice President, distribution at SPT commented: “We have
enjoyed a long standing partnership with MTG which we are taking to a new level.
Together we are able to bring the best of Sony Pictures’ latest features and
television series to MTG’s viewers across a large spectrum of platforms, both
the subscription as well as the free-TV business, linear as well as on demand.”

Jørgen Madsen Lindemann, President and CEO of MTG, commented: “We are witnessing
the birth of a new paradigm. Consumers want TV anywhere and everywhere, and that
is what we are delivering together with SPT. We have always been at the
forefront of the industry, and pushing the boundaries for how things are done,
in order to make our entertainment experiences as engaging, satisfying, simple
and relevant as possible to the consumer.”

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For further information, please visit www.mtg.se or contact:

Investors & Analysts
Tel:                      +46 (0) 73 699 2714
Email:                  investor.relations@mtg.se

Journalists
Tel:                      +46 (0) 73 699 2709
Email:                  press@mtg.se
Modern Times Group (MTG) is an international entertainment group with operations
that span four continents and include free-TV, pay-TV, radio and content
production businesses. MTG’s Viasat Broadcasting operates free-TV and pay-TV
channels, which are available on Viasat’s own satellite platforms and third
party networks, and also distributes TV content over the internet. MTG is also
the largest shareholder in CTC Media, which is Russia’s leading independent
television broadcaster.

Modern Times Group is a growth company and generated net sales of SEK 14.1
billion in 2013. MTG’s Class A and B shares are listed on Nasdaq OMX Stockholm’s
Large Cap index under the symbols ‘MTGA’ and ‘MTGB’.

The information in this announcement is that which Modern Times Group MTG AB is
required to disclose under the Securities Market Act and/or the Financial
Instruments Trading Act. It was released for publication at 08:00 CET on 7 April
2014.