AT&T VP to Deliver Opening Keynote "Differentiating TV With Apps in a Competitive, Multi-Screen Market" at CONNECTIONS(TM): The Premier Connected Home Conference

DALLAS, TX--(Marketwired - Apr 24, 2014) - Parks Associates announced today that GW Shaw, Vice President, U-verse and Video Products, AT&T, will present the opening keynote, "Differentiating TV with Apps in a Competitive, Multi-Screen Market," at CONNECTIONS™ on Tuesday, May 13, in San Francisco. Shaw will discuss pay-TV strategies to differentiate video services and engage consumers through interactivity, apps, and multiplatform offerings.

"Nearly 30% of AT&T pay-TV subscribers are aware of the TV Everywhere services they receive as part of their U-verse pay-TV service, compared to the industry average of 21%," said Brett Sappington, director, research, Parks Associates. "Consumer engagement and enhancing user experience through interactivity and multiscreen access services are keys to the next stage of core offerings in the video systems ecosystem. Mr. Shaw's keynote will bring a great perspective to the CONNECTIONS™ audience."

CONNECTIONS™: The Premier Connected Home Conference will be held May 13-15 at the San Francisco Airport Marriott Waterfront, and Parks Associates research will be a focus of the three-day executive conference. The firm's research shows in 2014, U.S. broadband households watch an average of nearly 30 hours of video per week, with nearly 20 hours on a TV set.

"Content is key, but providers need to forge solutions that offer unique experiences to their subscribers -- and AT&T U-verse has been at the forefront of these efforts," said Stuart Sikes, president, Parks Associates. "At CONNECTIONS™, Mr. Shaw will discuss how AT&T is using apps and its IP network to deliver interactive and engaging television applications that enhance content and the overall customer viewing experience. His insight will be invaluable to our attendees."

CONNECTIONS™ will also feature keynotes from Lowe's, iControl Networks, ARRIS and Cisco.

CONNECTIONS™ Sponsors are Association Sponsor CEA®; Platinum Sponsor Cisco; Reception Sponsor iControl Networks; Silver Sponsors Amdocs, Lowe's, and Qualcomm; Bronze Sponsors ADT, Affinegy, Arrayent, HDMI Licensing, INSTEON, Logitech Harmony, NETGEAR, PlanetEcosystems, Silicon Image, Support.com, and Z-Wave; Breakfast Sponsors Ayla Networks, and GreenWave Reality; Break Sponsors AlertMe, Honeywell, Linear, and SmartRG; and Program Guide Sponsor NAGRA.

For more information, please visit www.connectionsconference.com. Press registration is open. Please contact Holly Sprague at hsprague@gmail.com to inquire about a meeting with a speaker or to request specific research. Press passes are available at http://www.parksassociates.com/connections-presspass.

About CONNECTIONS™
The 18th-annual CONNECTIONS™: The Premier Connected Home Conference will take place May 13-15, 2014, at the San Francisco Airport Marriott Waterfront. Hosted by research firm Parks Associates, CONNECTIONS™ features research presentations, keynotes, and interactive sessions focused on emerging technologies, value-added services, marketing strategies, and business models for the entertainment and smart home industries. 

The event provides interactive discussions, data on consumer trends, and market analysis, with strategic insights from industry players on entertainment, mobile, and smart home market segments. The event also features a showcase area where attendees can preview demos from event sponsors.

For more information, contact sales@parksassociates.com, call 972-490-1113, or visit www.connectionsconference.com.