Walnut Creek, CA, May 2, 2014 (GLOBE NEWSWIRE) -- (http://www.myprgenie.com) -- (Boresha International) is excited to announce its expansion to International markets, beginning with the Philippines. The Company's Chairman and CEO, George M. Najjar will be traveling to Manila on Tuesday May 6th, 2014. Mr. Najjar will spend a full week traveling the country, visiting with potential distributor teams, in-country leadership, corporate staff, bankers and import-export liaisons. Boresha hired Ms. Lyn Murphy as its designated in-country advisor and distributor leader last fall. She will host Mr. Najjar during his travels.
Mr. Najjar is quoted as saying, "This is my dream and vision; after seven years of building Boresha in the United States, I am thrilled to say that our business name's intentions match our actions -- we are now truly 'International' -- I am very proud of our team."
Boresha leased an office located at 7th Avenue Corner 32nd, Bonifacio Global City, Taguig City, Philippines. The company will fully launch the new product line this summer from that location as its base camp.
Boresha choose the Philippines as its first country of expansion for a variety of reasons, not the least is the passion of current Filipino distributor leaders who built their businesses in the US first including Lyn Murphy, Adam Christopher C. Tibe, Blessy Erauda and Eric Terez. Leading the US team also includes Senior Ambassador Joe Juliano, Ambassador Distributor Brett Gorbett and Regional Vice President Erin Gorbett.
People world-wide are struggling with the consequences of excess body fat. Boresha is on the forefront of a nation-wide endeavor to promote a healthy body weight. Their efforts focus on providing them with solutions for losing weight and maintaining a healthy lifestyle. According to the World Health Organization, obesity kills 2.8 million people worldwide. In the Philippines, it accounts for 37,000 deaths annually. The Food and Nutrition Research Institute of the Department of Science and Technology stated that the problem of obesity is increasing in an alarming rate in the Philippines where 7 out of 10 women and 1 out of 10 men are affected.
Media inquiries about Boresha International can contact publicist J.Michael Palka.
ABOUT THE COMPANY
Founded in 2007, Boresha is headquartered in Walnut Creek, California. Through its partner companies Boresha manufactures, distributes and sells a line of weight management beverages and associated health and wellness products. The business is primarily marketed through a Multi-Level-Marketing (MLM) distribution model supported by 29,000 U.S.-based distributors with an expansion market with significant international opportunities.