Makers of Orajel(TM) Invite Parents to Share Their Child's Smiling Milestone

EWING, NJ--(Marketwired - May 7, 2014) - As the protector of children's smiles, no one knows the importance of early oral health more than Orajel™ -- the No. 1 teething brand recommended by pediatricians. The Orajel™ complete product line helps children through the teething, training and early brushing stages. To celebrate the importance of a healthy smile, the makers of Orajel™ in partnership with BabyCenter, invite parents to submit their child's "Smilestone" or smiling milestone to the Orajel™ Smilestones Photo Contest for the chance to win a luxury all-inclusive Caribbean vacation that gives the whole family a reason to smile.

Now through June 18, 2014, parents can visit the BabyCenter Facebook page via http://bit.ly/orajelsmilestones to upload a photo and brief description of their child's Smilestone. These smiling moments can be significant, happy milestones that children¹ achieve throughout their early development -- whether its baby's first steps, their first big-kid bed or a milestone at preschool -- that put a smile on both kids' and parents' faces.

Nine finalists will be chosen from the entries², and a public vote will commence on the Orajel Smilestones Photo Contest Facebook page from June 27 through July 11 to determine the grand-prize winner. The grand-prize winner will receive a Luxury Included^® family vacation to the Beaches^® Resorts destination of their choice in Jamaica or Turks & Caicos, along with an Orajel™ prize pack valued at $200. Eight runners-up will receive a $100 Target gift card, along with an Orajel™ prize pack.

"It is important to establish good dental care practices at a young age, and to promote these good habits throughout a child's life," said Tim Seitter, Vice President of Oral Care Marketing, Church & Dwight Co., Inc. "Orajel™ children's products help parents through each stage of oral development, protecting and preserving their child's precious smile."

Whether a child is teething, training or starting to brush on his or her own, Orajel™ has a product offering for every stage of oral development, including:

• Teething: New Baby Orajel™ Naturals PM Teething Gel offers safe and effective pain relief with the soothing power of chamomilla. Free of benzocaine, belladonna, dyes and parabens, Baby Orajel™ Naturals homeopathic gel helps your child sleep more comfortably.
• Training: Orajel™ Thomas & Friends™ Fluoride-Free Training Toothpaste has a non-flouride formula so it's safe if swallowed when used as directed. Plus, it has no artificial colors, dyes, and is gluten-free and dairy-free.
• Early Brushing: New Orajel™ Bubble Guppies™ Anti-Cavity Fluoride Toothpaste and Manual Toothbrush offer kids a fun way to transition into fluoride toothpaste. The great-tasting formula helps to strengthen and protect teeth from cavities. For children age two years and over.

To enter the Orajel™ Smilestones Contest, visit the BabyCenter Facebook page (http://bit.ly/orajelsmilestones) to enter via desktop or mobile. For more information on Orajel™ products for each stage of oral health, visit www.orajel.com.

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Orajel™ is a registered trademark of Church & Dwight Co., Inc.

Church & Dwight Co., Inc. manufactures and markets a wide range of personal care, household and specialty products, under the ARM & HAMMER™ brand name and other well-known trademarks.

Beaches® is a registered trademark of Sandals Resorts International.

Beaches Resorts:
With three spectacular locations in Turks & Caicos and Jamaica and soon a fourth in Barbados and a fifth in Antigua, Beaches Resorts is the ultimate getaway for every member of the family. With outrageous waterparks, XBOX® Play Lounge, the Scratch DJ Academy, exclusive Kids Camps, teen nightclubs, Certified Nannies, Butler service, and Red Lane® Spas, Beaches Resorts provides an unrivaled experience in the Caribbean. As a proud sponsor of Sesame Street, Beaches Resorts also offers the Caribbean Adventure with Sesame Street®, where kids can spend their vacation with their favorite friends from the Sesame Street gang with daily activities and weekly stage shows. Beaches Resorts are also the perfect destination wedding and vow renewal venue, offering unrivaled choices for your most special day and the opportunity for the whole family to celebrate together with FamilyMoons®. For more information, please visit www.beaches.com.

¹ Child must be between the ages of three months and six years on the date of submission

² Entries will be judged on creativity, adherence to the theme and originality of submission.