The Lubrizol Corporation
29400 Lakeland Boulevard, Wickliffe, Ohio 44092-2298
News Release
Lubrizol Launches New Innovations in Hair and Skin Care at 2014 NYSCC
CLEVELAND, (May 9) - The Lubrizol Corporation will introduce exciting new innovations in both hair and skin care at the NYSCC tradeshow May 13-14 in Edison, New Jersey.
Visit Lubrizol at booth # 1323 to learn more about:
- ChromapolTM 5 Polymer is a new technology offering five key benefits to deliver rheology and sensory innovation in hair color applications. This unique polymer allows for cutting edge product offerings such as clear gels and glossy crèmes with very pleasant aesthetics. ChromapolTM 5 delivers no-drip rheology, is free from fatty alcohols and provides pleasing hair sensory, especially when combined with MerquatTM conditioning polymers. Its cold processing technology has the potential to improve sustainability profiles including savings in energy, batch time and amount of ingredients required.
- Carbopol® Silk 100 Polymer is a new polymer technology targeted for shampoo applications. Carbopol® Silk 100 delivers cost efficient salt synergistic rheology that provides powerful suspension even at low surfactant levels. It also contributes to conditioning performance in applications using conditioning polymers and silicones. Carbopol® Silk 100 enables amazing shampoo formulas that restore smoothness, softness and shine to challenging hair, while providing ultimate care for hair and scalp.
- Carbopol® Aqua SF-1 OS Polymer is a new acrylates copolymer grade targeting pigmented formulations used in skin care, sun care and color cosmetic applications. Carbopol® Aqua SF-1 OS polymer enables formulators to achieve excellent emulsion stability and desired aesthetic properties in challenging systems containing pigments and electrolytes at levels required to deliver efficacy. The resulting formulas offer the user better protection and even tone in sun care, skin-perfecting, and color cosmetic products.
In addition to these new products, guests at the Lubrizol booth will have the opportunity to visit our Solutions Center, where we will highlight the consumer benefits of formulations containing Lubrizol's vast array of ingredients, including our naturally-derived technologies and our growing platform of high-active, low 1,4 dioxane surfactants.
To learn more about these products and solutions, visit www.lubrizol.com/personalcare
About Lubrizol Personal and Home Care
We develop, manufacture and market a broad range of specialty chemicals for skin care, hair care, bath and shower, surface care and fabric care. Our innovative ingredients and additives modify physical properties, enhance functional performance and deliver aesthetic benefits to drive key consumer product claims. The addition of Active Organics' botanical extracts and Lipotec's peptide-based active cosmetic ingredients strategically expands our product portfolio and builds upon our current capabilities, formulations expertise and global manufacturing footprint to take innovation to the next level. We are persistently committed to providing you with powerful, proven solutions so you can formulate with confidence(TM).
About The Lubrizol Corporation
The Lubrizol Corporation, a Berkshire Hathaway company, is a technology-driven global company that combines complex, specialty chemicals to optimize the quality, performance and value of customers' products while reducing their environmental impact. It produces and supplies technologies to customers in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for home care and personal care products and pharmaceuticals, and specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives.
With headquarters in Wickliffe, Ohio, Lubrizol owns and operates manufacturing facilities in 17 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 7,000 employees worldwide. Revenues for 2012 were $6.1 billion. For more information, visit Lubrizol.com.
Media Contact
Lee Roberts
216 447 6117
Website: www.lubrizol.com
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