WELLESLEY, Mass., May 20, 2014 (GLOBE NEWSWIRE) -- Paydiant vice president, John Hughes, will present a session on retailer-branded mobile wallets as a marketing platform at the International Retail User Group (IRUG) Conference May 18-21 at the Renaissance Orlando at SeaWorld®. The session, titled "Activating Consumer Marketing with Retailer Mobile Wallets," takes place on May 21st at 1:00 pm and will explore how retailer-branded mobile wallets can extend mobile marketing efforts, preserve brand equity and drive new revenue opportunities. Hughes will detail why the mobile wallet is much more than a payments platform and how it can also be used to deliver highly targeted offers, ads, mobile-enabled loyalty and customer rewards, all driven by data, to activate consumers and provide valuable insights into customer behavior.
Now in its 37th year, the annual IRUG Conference brings together retailers and solution providers to share information, experiences and best practices.
| Activating Consumer Marketing with Retailer Mobile Wallets | |
| Session Details: | |
| Date: | Wednesday, May 21, 2014 |
| Time: | 1:00 – 1:50 pm ET |
| Location: | Renaissance Orlando at SeaWorld |
| Speaker | John Hughes, Vice President, Channel Sales, Paydiant |
About Paydiant
Paydiant is the provider of a cloud-based, white label mobile payment, cardless ATM access, offer redemption and loyalty platform that enables merchants, banks, and payment processors to deploy and manage their own mobile payment and ATM access solutions under their own brand and on their own terms. Based on a patented, cloud-based transaction processing platform, the Paydiant solution enables the key stakeholders in the payments value chain – retailers, banks and payment processors – to control the next generation of payment solutions. Visit www.paydiant.com for more information about the Paydiant solution and follow us on Twitter @Paydiant.