Gazelle Accepts 2 Millionth Device, Hits 1 Millionth Customer Mark

BOSTON, MA and TEL AVIV, ISRAEL--(Marketwired - May 28, 2014) - Gazelle, Inc., the nation's leading consumer electronics trade-in site, announced today it has achieved a series of key milestones, including accepting its 2 millionth device and serving its 1 millionth customer. With this news, Gazelle solidifies its position as the preferred online reCommerce service in the United States. These milestones illustrate Gazelle's industry-leading service and commitment to extending the lifecycle of devices.

Israel Ganot, CEO of Gazelle, made today's announcements at the U.S - Israel CONNECTED Summit in Tel Aviv, Israel. Ganot is participating in an innovation mission with Massachusetts Governor Deval L. Patrick and The New England-Israel Business Council (NEIBC). The prestigious group is comprised of over 100 leaders from a wide cross section of industries, including IT, healthcare, energy and water technology, cyber security, academia, financial services and life sciences. NEIBC's leaders are focused on increasing economic development in Israel and New England.

Since launching in 2008, Gazelle has seen tremendous growth in the number of devices traded-in year-over-year, as more consumers become aware of the opportunity to earn cash for extending the lifecycle of their devices. To date, Gazelle has paid out more than $170 million to customers looking to trade-in their unwanted or broken devices. Gazelle's reputation as the leading trade-in service enabled the company to achieve revenues of more than $100 million in 2013.

"Reaching this momentous set of milestones is an incredible achievement for the entire Gazelle team," said Israel Ganot, Gazelle's CEO and co-founder. "When we founded the company, we believed in extending the lifecycle of consumer electronic devices and rewarding our customers for their smart consumption. Those values still drive us today and it's been phenomenal to see society embrace the idea of reCommerce. With more consumers participating in reCommerce each year, we're excited to continue this journey."

The reCommerce market has seen rapid adoption over the past two years. A Hanover Research study completed in February 2014 finds 36 percent of Americans have traded-in a smartphone online. Previous Gazelle surveys showed reCommerce penetration at 23 percent in June 2013 and just 6 percent in May 2012. Gartner Research expects the U.S. reCommerce market for high-end consumer electronics to reach $14 billion by 2017.

Gazelle's growth is largely driven by Apple devices and Android smartphone trade-ins. Recently, Gazelle saw incredible growth in the number of Android devices traded-in, with Samsung trades increasing 209 percent since the launch of the Galaxy SIII in 2012. The average customer has received $180 from Gazelle.

For more information on trading in your old devices, visit www.gazelle.com.

About Gazelle
Gazelle (www.gazelle.com) is the nation's leading consumer electronics trade-in site, providing an easy, fast and safe way for consumers to get cash for their unwanted devices. Gazelle takes the risk and effort out of selling electronic gadgets online with benefits such as free shipping and packaging and comprehensive identity and data removal. To date, Gazelle has paid out more than $170 million and accepted more than 2 million trade-ins, helping consumers upgrade to the latest technology and earn quick cash. Based in Boston, Gazelle is privately owned and is backed by premier venture capital firms Venrock Associates, RockPort Capital Partners, Physic Ventures and Craton Equity Partners.

Gazelle is a trademark of Gazelle, Inc., registered in the U.S.