Canada Shows Its Support for Homeless Pets

TORONTO, ONTARIO--(Marketwired - May 28, 2014) -

Editor's note: There is a photo associated with this press release.

Pet Valu is celebrating paw-some news for homeless pets in need!

Thanks to generous pet lovers, Pet Valu and its family of stores, raised more than $1 million in cash and supplies to support abandoned, abused and homeless pets in Pet Valu communities during April's Pet Appreciation Month.

Now in its fourth year, Pet Valu enlisted the help of Morgan, a five-year old Great Dane from Southwestern Ontario and Guinness-record world's tallest female dog, as its official spokespet ― helping to raise mammoth awareness for homeless pets. With Morgan's support, not only did Pet Valu surpass its fundraising dollars from last year, Pet Valu stores found fur-ever homes for 1,878 animals in need ― surpassing last year's adoptions by 120!

Throughout April, pet lovers were invited to visit Pet Valu, Paulmac's and Bosley's locations across the country to show their support by buying an official PAW for $1, $2, $5 or $10, or donate much needed products and supplies, including toys, food, litter and bedding.

Pet lovers also had the opportunity to meet local pets in their community in need of loving homes as stores partnered with local shelters and charities to host in-store adoptions during its National Adoption Weekend.

"The outpouring of support we received this year is phenomenal," says Julie Johnston, VP Merchandising & Marketing, Pet Valu. "Thanks to the generosity of Canadians, we're able to help even more animals and shelters in Pet Valu communities throughout the country," adds Julie.

Julie says that having Morgan as an advocate for Pet Appreciation Month, amazing local support by Pet Valu customers, franchisees and local events that included micro chipping, silent auctions, and workshops with trainers all helped contribute to this year's extraordinary fundraising result.

About Pet Valu

Pet Valu, Inc. (www.petvalu.com) is a Canadian specialty retailer of pet food and pet-related supplies with more than 500 stores across Canada and the US. The Pet Valu family of stores consists of Pet Valu Canada, Pet Valu US, Paulmac's Pet Foods and Bosley's Pet Foods. The Pet Valu family prides themselves on providing pet owners with the best selection of pet care items at competitive prices, together with Pet Expert service, at convenient, neighborhood store locations. They offer over 7,000 products, including a broad assortment of premium, super premium and holistic private label brands scientifically developed by internal nutritionists.

Pet Valu, Paulmac's and Bosley's team members are true Pet Experts and they are happy to use their knowledge and experience to help find the right nutrition and other solutions for your pets. Their stores are heavily involved in their communities, teaming up with animal rescues and adoption programs, and fundraising for animal shelters.
To learn more about Pet Appreciation Month and how you can get involved, please visit: www.petvalu.com or www.facebook.com/petvalu

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