ATLANTA, June 4, 2014 (GLOBE NEWSWIRE) --
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What: |
Across the financial services industry, marketers are being faced with the challenge of driving growth with limited budgets. Credit union marketers need to be equipped with the right insights and tactics to be able to deepen member relationships and attract new members within the confines of their budgets. |
| During the webinar, "Know More, Grow More: Tips to Help Credit Unions Make the Most out of their Marketing Investments," Equifax (NYSE:EFX) will share best practices by breaking down the buzz words such as "big data" and "segmentation systems" into strategies that are easy to implement and help yield the maximum impact. In addition, industry experts from Callahan & Associates, Inc. will offer valuable insights into credit union marketing trends. | |
| Additional topics include: | |
| · Tips on how to identify pockets of opportunity within your current member base; | |
| · Strategies to segment members for more relevant and cost-effective marketing campaigns; and | |
| · Ways to help identify and attract prospective new members like the most profitable current members. | |
| Date: | Tuesday, June 10, 2014 – 1 p.m. ET |
| Registration: | http://consumer.equifax.com/LP=1355 |
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Speakers: |
Alvin Green is Vice President of Finance & Banking for IXI Services, a division of Equifax. Mr. Green has extensive experience helping banks, credit unions, and other financial services firms to enhance their omni-channel marketing strategies with data-driven insights. Before joining IXI Services, Mr. Green spent 10 years as a National Account Manager and a Regional Account Manager at Equifax, where he managed business relationships with top financial services companies. He has also worked as a Sales Executive for Experian Information Solutions. Mr. Green has a Bachelor of Arts from Clark Atlanta University and an MBA from University of Phoenix. |
| Janet Lee is an industry analyst for Callahan & Associates. Janet earned a Bachelor of Science in Foreign Service at Georgetown University in Washington, D.C., where she majored in International Economics with a concentration in International Finance and Commerce. Janet conducts analysis on a variety of trends within the credit union industry with a focus on credit card lending and business models. She is also one of the lead contributors to the Graphic of the Week blogs on CreditUnions.com, Callahan Credit Union Directory and quarterly performance state reports. | |
| Sharon G. Simpson is Senior Special Projects Manager for Callahan & Associates. She specializes in developing and implementing strategic marketing plans for CUSOs and credit unions and has over fifteen years of marketing experience in the financial services industry. Sharon previously served as Vice President of Marketing for Mid-Atlantic Federal Credit Union and as Vice President of Marketing & Administration for Callahan Financial Services, Inc., a subsidiary of Callahan & Associates, Inc. She began her career as a Management Trainee at Franklin Templeton Group, a global investment manager headquartered in San Mateo, Calif. Sharon holds a Master of Arts in Political Management from The George Washington University and a Bachelor of Arts in International Relations from the University of San Diego. |
About Equifax, Inc.
Equifax is a global leader in consumer, commercial and workforce information solutions that provide businesses of all sizes and consumers with insight and information they can trust. Equifax organizes and assimilates data on more than 600 million consumers and 81 million businesses worldwide. The company's significant investments in differentiated data, its expertise in advanced analytics to explore and develop new multi-source data solutions, and its leading-edge proprietary technology enable it to create and deliver unparalleled customized insights that enrich both the performance of businesses and the lives of consumers.
Headquartered in Atlanta, Equifax operates or has investments in 19 countries and is a member of Standard & Poor's (S&P) 500® Index. Its common stock is traded on the New York Stock Exchange (NYSE) under the symbol EFX. In 2013, Equifax was named a Bloomberg BusinessWeek Top 50 company, was #3 in Fortune's Most Admired list in its category, and was named to InfoWeek 500 as well as the FinTech 100. For more information, please visit www.equifax.com.