Pricer strengthens management and its international operations

Nasdaq OMX listed Pricer AB, the global market leader in Electronic Shelf
Labels, will strengthening the organization team with the following positions:
Jonas Vestin will take office as CEO at Pricer as of August 14th. Jonas Vestin
brings to Pricer extensive international experience that he gained during his 16
years with Oracle and thereafter with Eltel Networks.

Gary Glaser joined Pricer recently as a Director for Pricer Americas. Gary
brings with him over 20 years of experience at leading technology providers to
the retail market in both North and Latin America. Among his positions, Gary was
VP Sales & Marketing at Datalogic Mobile Americas, Channels Sales Director at
Datalogic and Sales Director Latin America at PSC. Gary will be based at
Pricer’s office in Atlanta, US.

Luis Lui joined Pricer in early June as Area Sales Manager for Asia, based at
Pricer Asia office in Hong Kong. Luis has extensive sales experience that he
gained at Fujitsu and Wincor-Nixdorf.

"I'm very pleased that we now are in the position to strengthen our
international sales activities in the key US and Far East markets" says Harald
Bauer; Pricer's CEO (acting).

For further information please contact:
Harald Bauer, CEO (acting) Pricer AB: +46 8 505 582 00


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 16:00 hrs CET on
Tuesday, June 10th, 2014.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a two-way communication protocol to
ensure a complete traceability and effective management of resources. The Pricer
system significantly improves consumer benefit and store productivity by
simplifying work in the store.
Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com