TAMPA, Fla., June 13, 2014 (GLOBE NEWSWIRE) -- World of Beer (WOB), a rapidly-expanding network of beer-centric taverns known for its collection of over 500 craft brews from around the world, craft spirits and Tavern Fare, is launching its first ever WOB CUP, a month-long watch-event for beer and soccer enthusiasts.
As the premier location to watch this summer's World Cup, WOB boasts a collection of beers from almost every country competing in the World Cup (varies by location), which will give guests the full World Cup experience through tastings, beer flights, parties, swag, and prizes.
Each of WOB's 56 locations will be broadcasting the games and select locations will feature their version of the Caipirinha, the Brazilian National Cocktail. The month-long event began with the WOB CUP Kick-Off Party hosted at participating locations on June 12, 2014 during the 3pm kick-off of Brazil and Croatia. WOB is also hosting the WOB CUP Bracket Challenge, a competition running from June 12, 2014 through July 13, 2014. The WOB CUP Bracket Champion will receive a $200 WOB gift card, the Semi-Finals Winner will receive a $100 WOB gift card, and the WOB CUP Quarter Finals Winner will receive a $50 WOB gift card. Results will be tallied and viewed through www.wobusa.com for the duration of the WOB CUP.
"Beer sales increase drastically during the World Cup, and others of its kind," said Paul Avery, CEO of World of Beer Franchising, Inc. "The WOB CUP is all about bringing the love of international and craft beer and spirits to our customers, while celebrating the worldwide love of soccer."
World of Beer was founded in 2007 in Tampa, FL. Seven years later they have 56 locations in 17 states. They are now launching their 57th location in Wauwatosa, WI. Taverns are currently open in FL, AL, VA, TX, WI, OH, IL, NC, GA, AZ, CO, NJ, NY, MD, MI, SC and WA. Locations to soon follow are Albany, NY and Stamford, CT.
World of Beer Franchising: World of Beer is an uncommon establishment where the experience is as essential as the product. It is important that a broad spectrum of patrons, from the beer aficionado to the casual beer fan, can enjoy the best beers, cocktails and tavern fare on the planet while increasing their craft beer knowledge in a comfortable and upbeat setting. Visit www.wobusa.com for more information.
Hype Group: Hype Group is a full-service marketing, advertising and PR agency. Visit www.hypegroup.net for more information.
Editors: For further details, or to schedule an interview contact Brooke Boyd at brooke@hypegroup.net or 727.623.9085.