NEW YORK, June 24, 2014 (GLOBE NEWSWIRE) -- Richard Vorisek Associates (RVA), a New York-based consulting firm specializing in global retail and brand development, today announced the signing of a long term strategic consulting alliance with BlueSpace Enterprise, Management, Consulting Company (EMCC), Ltd., based in Guangzhou with a branch office in Hangzhou.
This announcement comes after a recent trip to China where Richard Vorisek, RVA's Founder/CEO and Mary Hamilton, RVA's newly appointed President, conducted an extensive series of seminars to key clients of Blue Space.
Entitled "360 Degrees of Retail Excellence," the presentations and workshops focused on merchandising, planning and allocation, trend forecasting, product development, e-commerce, marketing and brand development, and building customer-centric organizations. Over a three-week period, RVA worked with a total of sixteen highly diversified domestic men's and women's retailers, ranging in size from a newly formed luxury brand with 80+ boutiques to a fast-retailer with over 10,000 stores.
"While these companies were very eager to learn from us, we learned a great deal from them, particularly during our sessions on brand equity, vision, core values and understanding the customer experience," commented Richard Vorisek, CEO of RVA. "The 'Chinese Dream', a recently coined term, is a growing phenomenon, and understanding how to create strong brand identity using the fundamental elements of the Chinese Dream poses real challenges, but offers the biggest potential ROI for both domestic and international brands."
"We are thrilled to form a strategic consulting alliance with Richard Vorisek and his very accomplished team at RVA," said Tony Zhong, Founder/CEO of Blue Space. "We share similar core values and look forward to helping domestic Chinese brands embrace their dream and infuse these qualities into all touch points with their marketing, brand positioning strategies, and customer engagement initiatives."
About RICHARD VORISEK ASSOCIATES (RVA)
Founded in 2011 by Richard Vorisek, a prominent retail and brand executive, RVA is a business development firm focused on growing and supporting businesses in the retail, fashion, e-commerce, and hospitality sectors. RVA's current clients range from designer brands, specialty and department store retailers, e-commerce entrepreneurs, global wine distributors, restaurants and private/public equity firms located throughout the U.S., China, Europe and Mexico.
Aviso, RVA's blog, travels the world for inspirational retail concepts.
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