OMAHA, NEB., July 1, 2014 (GLOBE NEWSWIRE) -- Infogroup Targeting Solutions' B2C List Services Group announced today it has been awarded exclusive list management of the Collections Etc. files effective immediately.
Collections Etc. has grown into one of the largest direct to consumer multichannel merchandising companies since Winston Brands launched the first catalog in 1997. Its expansion has been built on a simple philosophy of providing customers with unique and appealing merchandise at an exceptional value. The broad range of products enables us to target a multitude of prospects with a wide range of selectivity on the Collections Etc. files.
Karen Mayhew, Executive Vice President Consumer List Management, comments, "We are excited to have Collections Etc. rejoin the Infogroup team. Our broad reach in the management arena is unmatched in the industry and, coupled with our multiple data options for list owners, we are uniquely positioned to meet Collections Etc.'s goals."
Infogroup has added new selections to the file which include: Marketing Genetics transactional data, Subscriber Genetics publishing and membership data, and TargetReady pre-modeled data. We are also pleased to announce a re-launch of the modeling program as well.
With 138,000 monthly buyers, the Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of value items that add style, charm, and uniqueness to their homes. The number of consumers has grown considerably; this most recent update reflects a 20% increase.
| 138,000 Last 1 Month Buyers |
| 354,000 Last 3 Month Buyers |
| 1,183,000 Last 12 Month Buyers |
For more information, please contact Matt Musikar at 402.836.5662.
About Collections Etc.
The Collections Etc. catalog offers a large assortment of unique gifts, home essentials, garden accessories, seasonal themed merchandise, and as seen on TV products, featuring 1,500 items at $14.99 or less. Highly responsive consumers shop from a huge variety of value items that add style, charm, and uniqueness to their homes.
About Infogroup Targeting Solutions
Infogroup Targeting Solutions empowers business, consumer, and nonprofit marketing professionals to engage with their most valuable prospects and generate revenue through our innovative list management, list brokerage and insert media services. For more information on our data-driven solutions, visit www.infogrouplistservices.com or contact us at 1.800.223.2194.