CHICAGO, July 8, 2014 (GLOBE NEWSWIRE) -- Yesmail Interactive, the email solutions provider within Yes Lifecycle Marketing, has partnered with ZAGG Inc (NASDAQ: ZAGG), a leading mobile device accessories company, to provide email marketing and optimization services.
Yesmail provides the technology and services ZAGG needs to create and implement cross-channel marketing programs from the ideation to the execution stage by ensuring proper technical, strategic, and account support every step of the way. This approach allows Yesmail to enhance current processes, realize existing opportunities, discover new ones, and develop relevant communication strategies to effectively engage ZAGG customers at each lifecycle stage.
"Yesmail provides amazing digital marketing tools to help us reach our customers, which is crucial for a company like ours with a strong online presence," said Brad Bell, Director of Marketing at ZAGG. "We are excited to partner with Yesmail and look forward to working with their team."
Yesmail's experienced Account Management team took a deep dive into ZAGG's digital programs to gain an in-depth understanding of each program component, and provides technical guidance and best practices on optimizing them through the most appropriate tools and functionalities Yesmail offers. The combination of technical training and marketing expertise enable Yesmail's Account Management team to become a true partner to ZAGG and a natural addition to their marketing teams.
"From the start, we've had a phenomenal experience working with ZAGG," said Michael Fisher, president of Yes Lifecycle Marketing. "We're thrilled to see how our relationship builds over time as ZAGG continues to bring standout products to market."
About ZAGG Inc:
ZAGG Inc (NASDAQ: ZAGG) and its subsidiaries (the "company") design, produce and distribute creative mobile accessory solutions. The company's three distinct brands -- ZAGG, iFrogz and invisibleSHIELD® -- offer solutions such as keyboards, cases, screen protection, audio, power management and gaming products. ZAGG serves as the professional, work-hard technology-based product line; iFrogz is the fun, trend-driven, clever and colorful product line; and invisibleSHIELD is the durable, scientifically-formulated, protective product line. ZAGG Inc distinguishes itself by offering industry-leading products through targeted global distribution channels, with the broadest product offering in its sector. More information about the company and its brands is available atwww.ZAGG.com or on Facebook, Twitter and YouTube.
About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real-time multichannel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.
About Yes Lifecycle Marketing
Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.