Celebrate Bastille Day in NYC with Beaujolais

NEW YORK, July 8, 2014 (GLOBE NEWSWIRE) -- In partnership with French Institute Alliance Française (FIAF), Discover Beaujolais announces today it is back for the third year at the annual Bastille Day on 60th Street (in New York City) celebration, offering guests the chance to experience the region's beloved 12 appellations through its whites, rosé and red selections. Visitors are encouraged to participate in the interactive experiences, including an outdoor Discover Beaujolais photo booth, complimented with branded items for guests.

Who: Discover Beaujolais c/o Inter Beaujolais
What: VIP presenting sponsorship at FIAF Bastille Day on 60th Street
Where: Amali Restaurant, 115 East 60th Street, Between Park & Lexington Avenues
When: Sunday, July 13, 2013
Time: 12:30 – 4:00 PM

BEAUJOLAIS TASTING EVENT:

• 12 appellations of Beaujolais will be featured, including the 10 Crus:
  • Fruity & Juicy (White and Rosé only)
    -- Jean-Paul Brun, Terres Dorées, Beaujolais Blanc 2012
    -- Château de Lacarelle, Beaujolais Blanc 2012
    -- Château du Chatelard, Rosé d'Eté, Beaujolais Rosé 2013
  • Fine & Flavored
    -- Laurent Martray, Vieilles Vignes 'Combiatry', Brouilly 2011
    -- Château de Raousset, Grille-Midi, Fleurie 2011
    -- Domaine des Braves, Régnié 2013
    -- Domaine de la Chapelle des Bois, Chiroubles 2012
    -- Georges Duboeuf, 1st Prize, Saint-Amour 2010
  • Intense & Generous
    -- Paul-Henri Thillardon, Les Carrières, Chénas 2011
    -- Pascal Granger, Juliénas 2011
    -- Domaine Jacky Piret, Vieilles Vignes, Côte de Brouilly, 2010
    -- Louis Jadot, Château des Jacques, Moulin-à-Vent 2011
    -- Jean-Marc Lafont, Côte du Py, Morgon 2012

BEAUJOLAIS TENT WITH DIGITAL ACTIVATION:

• The Beaujolais tent will be located at FIAF entrance (22 East 60th St., between Madison & Park Avenues) and includes a digital photo booth for consumers.
• Participants are encouraged to tweet their photos to enter the Twitter Challenge for a chance at a grand prize:
  • The Twitter Challenge – Tweet your photo: @discoverbojo #FIAFChallenge
• There will also be a Bastille Day Sweepstakes for Discover Beaujolais Facebook Page fans. By commenting on the Discover Beaujolais Sweepstakes question, two participants can win a $150 Balthazar gift card. (http://www.balthazarny.com/)

About Inter Beaujolais

Inter Beaujolais is the official wine-trade organization of the region. Its primary mission is to promote Beaujolais wines in France and in key export markets through raising awareness of the region. In addition, Inter Beaujolais is responsible for three other major activities: research and development - they boast the largest research facility in France - economic studies to best position their offer, and lastly, the protection and the defense of the Beaujolais AOC. For more information, please log on to: www.discoverbeaujolais.com

Discover Beaujolais, produced by Sopexa USA, is the 2014 Presenting Sponsor of FIAF Bastille Day on 60th Street (See more information on: (http://www.bastilledayny.com)
 
For press inquires please contact:
Nadea Mina
Nadea.Mina@sopexa.com
T:646-462-4277
 
Marie-Christina Batich
Marie-Christina.Batich@sopexa.com
T: 646-462-4271

A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=26377