Clarification regarding media enquiries relating to ongoing tax investigation in Russia

Following media enquiries, Oriflame can confirm that, as part of an ongoing tax
investigation process, the company was recently visited by the police at
locations in the Moscow area. The event came as a complete surprise to the
company as it has been fully co-operating with the authorities since the
beginning of the investigation.

The investigation in question was initiated a couple of years ago and Oriflame
has handed over all the requested information. Several independent local and
international experts have confirmed that Oriflame’s tax practices are in
accordance with applicable local and international legislation. The company’s
effective tax rate in Russia is high. The interviews conducted and the documents
supplied to the authorities do not give Oriflame any reason to change this
assessment.

The potential claims are included in the previously reported contingent
liabilities. So far the investigations have not led to a final opinion from the
tax authorities and the Company remains confident in this investigation as well
as in its tax position in Russia in general.

Oriflame will continue to fully co-operate with the authorities in the
investigation while at the same time seeking clarity to why the recent actions
were taken against the company.

For additional information, please contact:
Gabriel Bennet, CFO, +41 798 263 713
Johanna Palm, Director Investor Relations, +46 765 422 672

Founded in 1967, Oriflame is a beauty company selling direct in more than 60
countries. Its wide portfolio of Swedish, nature-inspired, innovative beauty
products is marketed through approximately 3 million independent Oriflame
Consultants, generating annual sales of around €1.5 billion. Respect for people
and nature underlies Oriflame’s operating principles and is reflected in its
social and environmental policies. Oriflame supports numerous charities
worldwide and is a Co-founder of the World Childhood Foundation. Oriflame is a
Luxembourg company group with corporate offices in Luxembourg and Switzerland.
Oriflame Cosmetics is listed on the Nasdaq OMX Nordic Exchange.