DALLAS, TX--(Marketwired - Aug 26, 2014) - HousingWire, the nation's most-read source of news and information for the U.S. housing economy, announced today that it has implemented an integrated sponsored content engine online that gives industry brands the chance to engage directly with HousingWire's powerful readership.
Branded under the name HW PartnerDirect™, the new functionality is directly integrated with HousingWire.com's industry-leading content engine, allowing content to be indexed semantically alongside the rest of HousingWire news online -- a first for any trade media outlet covering the mortgage or housing industries.
"Content marketing is gaining significant traction with B2B marketers as advertising approaches evolve, and this year we've focused development resources on building an integrated solution that allows sponsored content to run in our existing content ecosystem, and to do so in a way that stands out but also remains compliant with major search engine requirements," said Paul Jackson, CEO & Publisher at HousingWire.
Major search engines including Google have recently set forth new requirements regarding the use of sponsored content on publishers' sites. Publishers that fail to adhere to these standards can find not only their own site penalized -- but advertisers making use of a publisher's non-compliant solution may also find their own websites penalized in search as well.
HW PartnerDirect™ offers sponsored content solutions that are compliant with all of the SEO requirements of major search engines.
"By focusing on delivering a unique layout and branding opportunity via HW PartnerDirect™, as well as ensuring search engine compliance, we're able to offer a solution that really works for companies investing in content marketing engagement," said Richard Bitner, President at HousingWire.
Sponsored content stories on HousingWire.com feature a unique template system that clearly marks the content as sponsored, as well as providing ample branding exposure for the sponsoring firm.
Firms participating in sponsored campaigns at HousingWire also receive their own branded microsite that aggregates their sponsored stories; as well as a custom RSS feed that allows them to highlight their sponsored content on their own digital properties across the web. Sponsored stories also run in HousingWire's daily email newsletters to more than 20,000 subscribers.
"It's a unique avenue for companies to showcase their intellectual property to the industry, and for brands to engage directly with HousingWire readers versus the more traditional press relations process," said Richard Bitner. "What we've learned over the years is that readers value useful content -- no matter who produces it."
HW PartnerDirect™ is available now. Firms wishing to learn more should visit: http://www.housingwire.com/partnerdirect.
About HousingWire
HousingWire is the nation's most influential industry news source covering the U.S. housing economy, spanning residential mortgage lending, servicing, investments and real estate operations. The company's news, commentary, magazine content, industry directories, and events give more than one million industry professionals each year the insight they need to make better, more informed business decisions. Winner of numerous awards, including a 2012 Eddie Award for national editorial excellence in the B2B Banking/Business/Finance category, HousingWire has been recognized for excellence in journalism by the Society of Business Editors and Writers, the American Society of Business Press Editors, the National Association of Real Estate Editors, and Trade Association Business Publications International. Learn more at http://www.housingwire.com.
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