CLEVELAND, OH--(Marketwired - Sep 15, 2014) - Kuno Creative inbound marketing agency is proud and honored to be the third-time recipient of leading inbound marketing software company HubSpot's Happiest Clients Award. Kuno also received the award in its inaugural year, 2012, and again in 2013.
Based on the traditional Chinese idea of chi, which is translated to "life force," HubSpot developed the Customer Happiness Index (CHI) equation for determining the likeliness of long-term success with inbound marketing. The bottom line -- when inbound marketing efforts increase, so does the likelihood for success. In fact, companies with high CHI scores often experience lifts in traffic, leads and renewal rates.
"Kuno Creative has set an example for how businesses everywhere should be transforming their marketing with inbound," says Patrick Shea, Channel Marketing Manager at HubSpot. "Their strategic approach to attracting, engaging, and delighting customers has not only built valuable relationships with their audience, but has driven growth for their agency and the inbound movement. Our team here at HubSpot is proud to call Kuno Creative a Partner and recognize them with this Award."
Over the years, HubSpot and Kuno Creative have identified tips, tactics and strategies for increasing the success of customers. Kuno has worked over the past five years since joining forces with HubSpot to continuously improve these elements. They include:
- Understanding your target audiences' wants, needs and challenges and using them to develop a content strategy
- Developing and publishing a well strategized and professionally executed blog
- Creating lead-generating content offers so helpful and useful, website visitors would pay for them if they had to
- Implementing lead nurturing campaigns to strengthen loyalty and move buyers through the sales funnel
"We know customer success requires an ongoing effort," says Kuno Creative CEO, Chris Knipper. "That is why we go above and beyond to continuously ensure the success of their content and marketing efforts. Inbound marketing is an organic process that requires the right combination of people, time and effort. We have a unique relationship with our clients as 'Performance Partners,' so we share risks and rewards, and truly stay focused on success."
To learn more about how Kuno Creative can help you gain the confidence in your inbound marketing efforts you need to delight your buyers, contact us today.
About Kuno Creative
Kuno Creative is an inbound marketing agency focused on delivering qualified sales leads to companies ranging from well qualified startups to lean enterprises. Our brand of inbound marketing is rich with targeted messaging, thought leadership and demand generation followed by personalized lead nurturing. We create content that features the best of both brand journalism and design. Kuno partners with its customers to build successful sales pipelines through marketing automation best practices and transparent reporting. To learn more about inbound marketing, visit www.kunocreative.com.