DALLAS, Sept. 23, 2014 (GLOBE NEWSWIRE) -- Fatboy® USA, a leading trendsetter in lifestyle products, announced today it will be offering eGift Cards on fatboyusa.com starting October 1, 2014. The new program allows gift card customers the ability to order and deliver digital gift cards electronically to recipients, bypassing the need for plastic gift cards and printed paper envelopes and card carriers. The recipients of these electronic gift cards can then redeem them immediately online.
"We are thrilled to now have the capability to offer our fans another option for them to share their love for our lifestyle products with their friends and family," says Paula Masters, President and CEO of Fatboy USA. "It also provides us with the opportunity to enhance our branding efforts to audiences that may not be familiar with the Fatboy brand."
With as many as 10 billion new plastic gift cards manufactured every year, electronic delivery is becoming a growing cost-saving and environmentally-friendly trend especially among Millennials, which is one of the Company's primary targeted market.
If you'd like more information about Fatboy® USA and its products, please visit fatboyusa.com and facebook.com/FatboyUSA or e-mail info@fatboyusa.com.
About Fatboy®
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle products since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy® is known for creating iconic products with a simple yet compelling idea reflected in their tagline, "Deleting Dull". Their tagline aligns with what has remained the core of the Fatboy® brand philosophy from birth, which is to design captivating product to evoke an authentic change in people's minds for the better through the experience they have with their lifestyle product.
A photo accompanying this release is available at: http://www.globenewswire.com/newsroom/prs/?pkgid=27864
