Richarson, TX, Sept. 23, 2014 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based consumer engagement, announces that William Burkart has joined the company as President and Chief Operating Officer.
Reporting to CEO Gary S. Laben, Burkart will be responsible for KBM Group's operations, including data and consumer engagement services, analytics and customer insights, business development, and organizational alignment across all business units, including data services, health services, and client solution delivery services.
Bringing extensive experience reorganizing, growing and managing CRM and digital agencies, Burkart will oversee client relationships and the delivery of KBM Group's integrated marketing strategies and solutions, including orchestration of data-driven platforms and technology partnerships, product and service innovation, IT operations and data security. In addition to being responsible for day-to-day operations, he will also participate in planning, acquisitions and other leadership activities as part of the company's Executive Management Board
"As Bill's accomplishments demonstrate, he has been a champion of helping world-class brands achieve data, technology and insight-driven marketing," says Laben. "He understands the need to be nimble in today's fast-paced, changing business environment while bringing solutions that companies can count on for achieving competitive advantage. Bill embodies that rare combination of being results-oriented and people-oriented. He will be a terrific partner and resource as we continue to grow our company and support our clients as they engage consumers in a data and digital age."
Prior to joining KBM Group, Burkart was Vice President of Acxiom's Global Agency, where he was responsible for the firm's digital agency and email/SMS platforms and led the global servicing teams. Previously, Burkart was group vice president at MarketBridge, where he launched a marketing services practice to complement the firm's consulting services. Earlier, he was a managing partner at the San Francisco office of Grey, where he launched an integrated advertising, digital and media business unit.
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial customer conversations through data-driven insights. Based on a strategic approach to optimize business outcomes, KBM Group's world-class marketing solutions integrate offline and online marketing channels and allow companies to achieve high-performance B2B and B2C customer engagement and marketing ROI from a spectrum of services including consulting, data integration and database management, analytics, digital services, marketing management and outsourcing, creative services, and response services. The company has 36 offices in 22 countries serving global, enterprise and B2B2C-focused companies. KBM Group's parent company, Wunderman, is part of the Young & Rubicam Group and a member of WPP (NASDAQ: WPPGY). www.kbmg.com.
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