New ABI Research Report predicts Electronic Shelf Labelling market to six-fold over coming five years as a result of digitalization of retail market

Stockholm, 24 September 2014: Pricer, a world leader in providing digital retail
solutions to retailers, today commented on the recent ABI Research report, “Next
Gen Retail: Electronic Shelf Labels”.

The report outlines how ESLs which are Near Field Communication (NFC) or
Bluetooth Low Energy (BLE) enabled are set to play an increasingly central role
in the retail technology chain. In fact, the report forecasts that over the next
5 years ESLs are set to grow beyond retail markets in legislated countries, with
revenues increasing six-fold to almost US$2 billion by 2019.

Patrick Connolly, Senior Analyst at ABI Research, stated that: “ESL, in
combination with Near Field Communication (NFC) and/or Bluetooth Low Energy
(BLE) solves ongoing retailer issues like, out-of-stocks, check-out expenditure
reduction, manual price coordination overheads elimination, inventory and store
layout management, Omni channel consistency, and efficient price management of
shrinkage/perishable goods, delivering an ROI [Return on Investment] within 18
months on these use cases alone. With integrated connectivity, it also brings
future potential around dynamic pricing, positive showrooming, tightly
integrated in-store advertising/redemption/loyalty, analytics, and pay-as-you-go
shopping.”

The content of this report is in keeping with Pricer’s overall strategy, which
was outlined in the company’s Q2 report. Jonas Vestin, CEO at Pricer, said:
“Retailers are being increasingly attracted to the revenue-enhancing
possibilities offered by new and emerging technologies. Pricer’s digital retail
platform will play a major role in creating truly ‘connected stores’, allowing
retailers taking full advantage of these fresh opportunities and improve store
performance, simplify price optimisation between physical and online stores,
advance customer satisfaction and loyalty – and ultimately boost their bottom
-line.”

Pricer has already proven the concept with the recent implementation of their
solutions in Carrefour’s new flagship store in Paris. The store became the first
worldwide to allow customers to benefit from Pricer’s digital retail platform
using indoor navigation, mobile shopping and NFC enabled SmartTAGs. The project
has been shortlisted for prestigious international retail awards.

For further information please contact:
Jonas Vestin, CEO Pricer AB: +46 8 505 582 00


In its capacity as issuer, Pricer AB is releasing the information in this press
release in accordance with the Swedish Securities Exchange Act (2007:528). The
information was distributed to the media for publication at 10:00 hrs CET on
Tuesday, September 24th, 2014.

Pricer provides the retail industry’s leading electronic display and Electronic
Shelf Label (ESL) platform, solutions, and services for intelligently
communicating, managing, and optimizing price and product information on the
retail floor. The platform is based on a twoway communication protocol to ensure
a complete traceability and effective management of resources. The Pricer system
significantly improves consumer benefit and store productivity by simplifying
work in the store.

Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and
scalable ESL solution. Pricer has installations in over 50 countries with the
largest ESL world market share. Customers include many of the world’s top
retailers and some of the foremost retail chains in Europe, Japan and the USA.
Pricer, in co-operation with qualified partners, offers a totally integrated
solution together with supplementary products, applications and services.

Pricer AB (publ.) is quoted on the Nordic Small Cap list of OMX. For further
information, please visit www.pricer.com