David XL Green, the world's greenest draught system, recognised at the RAC Cooling Industry Awards 2014
Amsterdam, 25 September 2014 - HEINEKEN is delighted to announce that David XL Green, the world's greenest draught system, has received further industry recognition at the prestigious RAC Cooling Industry Awards 2014. At an awards ceremony, which took place yesterday evening in London, David XL Green was named "End User of the Year - Non-Supermarket".
The award completes a hat-trick of accolades for the David XL Green draught cooling system after it scooped the "Top Product of the Year 2014" prize at the Environmental Leader Product and Project Awards. Last year, the system topped the "Best Environmental / Sustainability Initiative of the Year" category at the Canadean International Beer Awards in Prague.
David XL Green has redefined the draught experience. Its innovative technology stores and chills the kegs directly below the draught column so that the beer stored in the keg does not have to travel far to the tapping point. Together with the energy efficient R290 fridge, this results in a 50% lower energy consumption rate compared to conventional draught systems. It also chills the complete beer line from keg to nozzle, ensuring that every beer is served at the correct temperature for the perfect pint. Disposable beer lines for each stainless steel, refillable keg guarantees longer shelf life and eliminates the risk of contamination.
Commenting on the award, Marketing Manager Global Innovation, Erik van der Aa, said: "We are delighted that David XL Green continues to excite and inspire the industry and gain recognition for its sustainability credentials. Minimising beer wastage, cutting energy consumption in half and eliminating line cleaning costs will lower annual expenditure for outlet owners quite dramatically. Aside from the vast economic benefits associated with David XL Green, the system ensures that draught beer is served consistently at the right temperature, guaranteeing the perfect pint for consumers each and every time.
"Green cooling is a central part of HEINEKEN's sustainability strategy "Brewing a Better Future" and David XL Green is a significant step towards meeting our goal of reducing our carbon footprint on top of our commitment on fridges by 50% in 2020."
Since its launch in the summer of 2012, David XL Green has been introduced in 25 countries in Europe, Africa & Middle East, Asia and the Americas. In total it has been installed in circa 2,500 outlets.
-ends-
Press enquiries
Christine van Waveren
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355
Brewing a Better Future
For more information about HEINEKEN's sustainability ambitions please go to; www.theheinekencompany.com/sustainability/our-focus-areas/our-ambition
RAC
For more information about the RAC Cooling Industry Awards please go to; www.coolingindustryawards.com
About HEINEKEN
HEINEKEN is a proud, independent global brewer committed to surprise and excite consumers with its brands and products everywhere. The brand that bears the founder's family name - Heineken® - is available in almost every country on the globe and is the world's most valuable international premium beer brand. The Company's aim is to be a leading brewer in each of the markets in which it operates and to have the world's most valuable brand portfolio. HEINEKEN wants to win in all markets with Heineken® and with a full brand portfolio in markets of choice. The Company is present in over 70 countries and operates more than 165 breweries. HEINEKEN is Europe's largest brewer and the world's second largest by consolidated volume. HEINEKEN is committed to the responsible marketing and consumption of its more than 250 international premium, regional, local and specialty beers and ciders. These include Heineken®, Amstel, Anchor, Biere Larue, Bintang, Birra Moretti, Cruzcampo, Desperados, Dos Equis, Foster's, Newcastle Brown Ale, Ochota, Primus, Sagres, Sol, Star, Strongbow, Tecate, Tiger and Zywiec. Our leading joint venture brands include Cristal and Kingfisher. The number of people employed is over 81,000. Heineken N.V. and Heineken Holding N.V. shares are listed on the NYSE Euronext in Amsterdam. Prices for the ordinary shares may be accessed on Bloomberg under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service under HEIN.AS and HEIO.AS. HEINEKEN has two sponsored level 1 American Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken Holding N.V. (OTCQX: HKHHY).
Most recent information is available on HEINEKEN's website: www.theHEINEKENcompany.com and follow us via @HEINEKENCorp
