ADLPartner: NET SALES GROWTH IN Q3 2014
Paris, 23 October 2014 (5:45 pm) - Over the first nine months of 2014, ADLPartner recorded a gross sales volume[i] of €206.3 million, up 3.9% on the previous year, with net sales[ii] climbing 5.0% to €86.2 million.
Quarterly business trends
| At 30 September | 2014 | 2013 | Change |
| Gross sales volume (€ million) | 206.3 | 198.6 | +3.9% |
| 1st quarter | 68.4 | 70.4 | -2.9% |
| 2nd quarter | 70.5 | 64.6 | +9.0% |
| 3rd quarter | 67.4 | 63.6 | +6.1% |
| Net sales (€ million) | 86.2 | 82.1 | +5.0% |
| 1st quarter | 28.3 | 29.2 | -3.1% |
| 2nd quarter | 29.2 | 26.3 | +11.1% |
| 3rd quarter | 28.7 | 26.6 | +8.0% |
In line with the second quarter, ADLPartner recorded sustained growth in the third quarter, with its gross sales volume up 6.1% and net sales up 8.0% compared with the previous year.
Developments for each region
| At 30 September | 2014 | 2013 | Change | |
| Active open-ended subscriptions (units) | 2,918,505 | 3,004,071 | -2.8% | |
| France | 2,786,026 | 2,829,047 | -1.5% | |
| Spain | 132,479 | 175,024 | -24.3% | |
| Gross sales volume (€ million) | 206.3 | 198.6 | +3.9% | |
| France | 199.8 | 192.5 | +3.8% | |
| Spain | 6.5 | 6.1 | +6.1% | |
| Net sales (€ million) | 86.2 | 82.1 | +5.0% | |
| France | 82.0 | 78.8 | +4.1% | |
| Spain | 4.1 | 3.3 | +27.0% | |
Change in the product mix
| At 30 September | 2014 | 2013 | Change |
| Gross sales volume (€ million) | 206.3 | 198.6 | +3.9% |
| Open-ended subscriptions | 154.1 | 145.8 | +5.7% |
| Fixed-term subscriptions | 30.0 | 30.4 | -1.2% |
| Books, merchandise, audio and video | 17.6 | 19.2 | -8.6% |
| Other | 4.6 | 3.2 | +42.7% |
| Net sales (€ million) | 86.2 | 82.1 | +5.0% |
| Open-ended subscriptions | 54.6 | 49.9 | +9.3% |
| Fixed-term subscriptions | 13.1 | 13.3 | -1.9% |
| Books, merchandise, audio and video | 14.7 | 16.1 | -8.8% |
| Other | 3.8 | 2.7 | +42.1% |
Business growth has been driven by the development of a new marketing mix for the open-ended subscription range. In a difficult economic climate, market prospecting on the fixed-term subscription range and books, merchandise, audio and video lines was scaled back.
Outlook
ADLPartner is rolling out a strategy to expand its business and create value through its know-how. This strategy is helping further strengthen positions on its longstanding business lines, while also ramping up its development on new sources of growth.
Next date: 2014 net sales on 30 January 2015 (after close of trading)
Company information
As a specialist in relational marketing, ADLPartner designs, markets and implements customer relation management and loyalty services on its own behalf or on behalf of its major partners (banks, retailers, services, e-commerce, etc.).
Contacts
| ADLPartner Investor Relations & Financial Information relations.investisseurs@adlpartner.fr tel: +33 1 41 58 72 03 | Calyptus Cyril Combe cyril.combe@calyptus.net tel: +33 1 53 65 68 68 |
ADLPartner is listed on NYSE-Euronext Paris - Compartment C
ISIN: FR0000062978-ALP - Bloomberg: ALP:FP - Reuters: ALDP.PA
www.adlpartner.com
[i] Gross sales volume represents the value of subscriptions and other products sold.
[ii] Net sales (determined in line with the French professional status for subscription sales) only include the amount of compensation paid by magazine publishers; for subscription sales, net sales therefore correspond to a gross margin, deducting the cost of magazines sold from the amount of sales recorded.
