NEW YORK, N.Y., Oct. 30, 2014 (GLOBE NEWSWIRE) -- via PRWEB - Michael Jaconi, Co-founder and CEO of Button, the leading acquisition and retention platform built for the On-Demand economy, will be a featured speaker during Money 2020's conference hosted in Las Vegas.
Jaconi will be speaking on the panel, "Next Generation M-Commerce & Advertising" and will be featured alongside Colson Hillier of Verizon Wireless and Tarun Jain of Twitter. The exciting panel will be moderated by Jason Del Ray, Senior Editor of Re/code.
"It's an honor to be on a panel with Tarun, Colson, and Jason, and I'm thrilled to discuss how mobile commerce is changing the way people navigate their daily lives," said Jaconi. "Money2020 is a perfect platform for Button to introduce its services to the most powerful financial institutions around the world – especially as we unveil innovative ways to connect these companies to the on-demand economy companies that are representing the most explosive growth in spending in the mobile economy."
Moderator:
> Jason Del Rey, Senior Editor, Re/code
Panelists:
> Colson Hillier, VP Precision Marketing, Verizon Wireless
> Mike Jaconi, Co-Founder & CEO, Button
> Tarun Jain, Group Product Manager, Twitter
What:
Session Title: "Next Generation M-Commerce & Advertising: Less Friction, Measurable ROI"
Session Description: Two-thirds of mobile commerce checkouts are abandoned. Why so much friction? While mobile advertising spending is up, ROI is still difficult to measure. How to close the loop? This panel of leaders in digital commerce discuss how new approaches are helping increase conversions on mobile transactions and creating new models of mobile advertising that are measurable with strong returns.
Where:
Aria Hotel, Las Vegas
When:
Monday, Nov. 3, 2014 * 1:55pm PT
About Button:
Button's vision is to empower and propel the brands that represent the On-Demand economy. Button is creating an acquisition, activation, and engagement toolset that fosters higher lifetime values and creates more efficient methods of acquiring consumers. Button has assembled an amazing team of entrepreneurs to accelerate the growth of this new economy – the platform that is transforming our smartphones into remote controls we use to navigate and transact throughout our daily lives.
About Money20/20
Money20/20 is the world's largest event enabling payments and financial services innovation for connected commerce at the intersection of mobile, retail, marketing services, data and technology. With 7,000 attendees, including more than 600 CEOs, from over 2,250 companies and 60 countries, Money20/20 is critical to realizing the vision of disruptive ways in which consumers and businesses manage, spend and borrow money. The next Money20/20 will be held on Nov. 2-5, 2014 in Las Vegas, and will be preceded by the Money20/20 Hackathon, which runs Nov. 1-2. To learn more about Money20/20, visit http://www.money2020.com.
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