MEDIA ADVISORY: Destination British Columbia to Unveil New Corporate Strategy and Revitalised Destination Brand

VANCOUVER, BC--(Marketwired - October 31, 2014) - Destination British Columbia will be unveiling their new corporate strategy and revitalized brand to members of the tourism industry and media as part of the BC Tourism & Hospitality Summit.

Media will have the opportunity to view for the very first time the new brand, and also hear from Destination British Columbia on how the province will be marketed in the future.

When: Tuesday, November 4, 2014

Note to editors and producers: The best time to send a journalist/camera will depend on the assets you require. If you would like to have a journalist sit in for the entire duration of the presentation, please arrive no later than 8:30 a.m. In-person interviews following the presentation will take place at 10:30 a.m.

Where: Vancouver Convention Centre East (999 Canada Place). All media to check in at the media accreditation table located in the lobby outside Ballrooms A-C

Visuals and Activities:

• The unveiling of the new Destination British Columbia strategy and brand
• Screening of the Destination British Columbia 60 second brand video

Interview Opportunities:

• Destination British Columbia's CEO Marsha Walden
• Members of BC's tourism industry

Accreditation:
All media attending will require accreditation. Please confirm attendance by responding to this email or by calling 604.818.1012. Upon arrival, please check into the media accreditation desk.