HOUSTON, Nov. 12, 2014 (GLOBE NEWSWIRE) -- BMC Software today announced that it hired globally renowned marketing executive Nick Utton as the company's Chief Marketing Officer, effective immediately.
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Utton previously served as CMO for E*Trade, MasterCard and the consumer business of JPMorgan Chase. He is best known for launching MasterCard's iconic "Priceless" campaign and E*Trade's "talking baby" campaign while driving sales and profit growth across digital, mobile and offline marketing channels. In 2012, he was ranked as the #2 marketer in ExecRank's annual "Top CMO" rankings.
Utton has served as BMC's interim CMO since July 2014, spearheading the launch of the company's new brand and market positioning, and successful execution of BMC's newly integrated user conference - BMC Engage. Utton is one of several new BMC executives, representing the next step in BMC's transformation as a private, customer-centric company that drives innovation for IT and digital business leaders.
"We're thrilled to add a world-class marketer like Nick to BMC's leadership team," said Bob Beauchamp, BMC's chairman and CEO. "Nick has been instrumental in helping us bring the new BMC vision to life for customers and prospects, and I am excited that he will lead our Worldwide Marketing team."
"BMC is a market-leading software player with a strong customer base and long track record of innovation – powerful assets for us to build a world-class brand," said Utton. "We look forward to disrupting this market category and re-shaping what our customers and their customers can expect from IT management software."
Utton's appointment builds on the recent launch of BMC's "Living IT" initiative, which puts people at the heart of IT and enables faster, more successful digital transformation. BMC earlier this year hired several distinguished leaders to fuel growth and innovation across the company's core product lines. The company has also increased R&D investment to accelerate innovation, revamped its go-to-market approaches to improve sales execution, and re-organized IT from the ground up to enable digital business.
About BMC
BMC delivers software solutions that help IT transform digital enterprises for the ultimate competitive business advantage. We have worked with thousands of leading companies to create and deliver powerful IT management services. From mainframe to cloud to mobile, we pair high-speed digital innovation with robust IT industrialization—allowing our customers to provide amazing user experiences with optimized IT performance, cost, compliance, and productivity. We believe that technology is the heart of every business, and that IT drives business to the digital age.
BMC – Bring IT to Life.
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